Question 1

Who watches SBS Dateline?

Accepted Answer

Nexlev estimates that SBS Dateline's audience is mostly men (76.2%). The biggest age groups are 25–34 (22.3%) and 35–44 (21.2%), and 25.6% of viewers watch from the United States.

Question 2

Is SBS Dateline's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 76.2% of viewers are men and 23.8% are women.

Question 3

How old are SBS Dateline's viewers?

Accepted Answer

The largest group is 25–34 at 22.3%, followed by 35–44 at 21.2%. Viewers aged 13–17 make up an estimated 2.2%.

Question 4

Where are SBS Dateline's viewers from?

Accepted Answer

The United States (25.6%), Australia (8.2%), India (6.8%), the United Kingdom (6.7%), Canada (4.1%), the Philippines (2.4%), South Africa (2.3%), Germany (0.8%), Kenya (0.6%) and Indonesia (0.6%). The other 42.0% watch from other countries.

Question 5

Which country watches SBS Dateline the most?

Accepted Answer

The United States, with an estimated 25.6% of SBS Dateline's viewers.

Question 6

What age group watches SBS Dateline the most?

Accepted Answer

Viewers aged 25–44, an estimated 43.5% of the audience.

Question 7

Is SBS Dateline's audience young or old?

Accepted Answer

It leans toward viewers aged 45 and over. An estimated 9.6% are under 25, 43.5% are 25–44 and 46.8% are 45 or older.

Question 8

How many of SBS Dateline's viewers are under 18?

Accepted Answer

An estimated 2.2% of SBS Dateline's viewers are aged 13–17, so about 97.8% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of SBS Dateline's viewers are from the United States?

Accepted Answer

An estimated 25.6%, its biggest country.

Question 10

Is SBS Dateline's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 25.6% of viewers; the other 74.4% watch from elsewhere, led by Australia and India.

Question 11

How much of SBS Dateline's audience is in high-paying countries?

Accepted Answer

At least 45.4% of viewers watch from the United States, Australia, the United Kingdom, Canada and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is SBS Dateline's RPM?

Accepted Answer

An estimated $3.17 per 1,000 long-form views, most likely between $1.09 and $7.36. Shorts earn differently and aren't included.

Question 13

Is SBS Dateline's RPM high or low?

Accepted Answer

Medium. At an estimated $3.17 per 1,000 long-form views, SBS Dateline's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on SBS Dateline's public channel information. Only SBS Dateline's team can see the real figures in YouTube Studio.

Who watches SBS Dateline?

Age and Gender

Top Geographies

RPM

SBS Dateline audience FAQ