Question 1

Who watches SBS World?

Accepted Answer

Nexlev estimates that SBS World's audience is a mix of men (49.5%) and women (50.5%). The biggest age groups are 25–34 (34.6%) and 35–44 (22.6%), and 14.6% of viewers watch from India.

Question 2

Is SBS World's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 50.5% of viewers are women and 49.5% are men.

Question 3

How old are SBS World's viewers?

Accepted Answer

The largest group is 25–34 at 34.6%, followed by 35–44 at 22.6%. Viewers aged 13–17 make up an estimated 7.2%.

Question 4

Where are SBS World's viewers from?

Accepted Answer

India (14.6%), the United States (11.4%), Indonesia (6.4%), the Philippines (5.1%), South Korea (3.6%), Vietnam (2.6%), the United Kingdom (1.5%), Brazil (1.5%), Germany (1.1%) and Malaysia (1.0%). The other 51.1% watch from other countries.

Question 5

Which country watches SBS World the most?

Accepted Answer

India, with an estimated 14.6% of SBS World's viewers.

Question 6

What age group watches SBS World the most?

Accepted Answer

Viewers aged 25–44, an estimated 57.2% of the audience.

Question 7

Is SBS World's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 24.8% are under 25, 57.2% are 25–44 and 18.1% are 45 or older.

Question 8

How many of SBS World's viewers are under 18?

Accepted Answer

An estimated 7.2% of SBS World's viewers are aged 13–17, so about 92.8% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of SBS World's viewers are from the United States?

Accepted Answer

An estimated 11.4%, its number 2 country after India.

Question 10

Is SBS World's audience international?

Accepted Answer

Yes. Its biggest country, India, has an estimated 14.6% of viewers; the other 85.4% watch from elsewhere, led by the United States and Indonesia.

Question 11

How much of SBS World's audience is in high-paying countries?

Accepted Answer

At least 14.0% of viewers watch from the United States, the United Kingdom and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is SBS World's RPM?

Accepted Answer

An estimated $1.08 per 1,000 long-form views, most likely between $0.41 and $5.87. Shorts earn differently and aren't included.

Question 13

Is SBS World's RPM high or low?

Accepted Answer

Low. At an estimated $1.08 per 1,000 long-form views, SBS World's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on SBS World's public channel information. Only SBS World's team can see the real figures in YouTube Studio.

Who watches SBS World?

Age and Gender

Top Geographies

RPM

SBS World audience FAQ