Question 1

Who watches SBT CENTRAL?

Accepted Answer

Nexlev estimates that SBT CENTRAL's audience is mostly men (70.9%). The biggest age groups are 65+ (26.4%) and 55–64 (18.2%), and 83.7% of viewers watch from Brazil.

Question 2

Is SBT CENTRAL's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 70.9% of viewers are men and 29.1% are women.

Question 3

How old are SBT CENTRAL's viewers?

Accepted Answer

The largest group is 65+ at 26.4%, followed by 55–64 at 18.2%. Viewers aged 13–17 make up an estimated 5.5%.

Question 4

Where are SBT CENTRAL's viewers from?

Accepted Answer

Brazil (83.7%), the United States (0.8%), Mexico (0.5%), Spain (0.3%), India (0.3%), Colombia (0.3%), Argentina (0.2%), Germany (0.1%), France (0.1%) and Peru (0.1%). The other 13.5% watch from other countries.

Question 5

Which country watches SBT CENTRAL the most?

Accepted Answer

Brazil, with an estimated 83.7% of SBT CENTRAL's viewers.

Question 6

What age group watches SBT CENTRAL the most?

Accepted Answer

Viewers aged 55+, an estimated 44.6% of the audience.

Question 7

Is SBT CENTRAL's audience young or old?

Accepted Answer

Mostly viewers aged 45 and over. An estimated 10.2% are under 25, 28.3% are 25–44 and 61.6% are 45 or older.

Question 8

How many of SBT CENTRAL's viewers are under 18?

Accepted Answer

An estimated 5.5% of SBT CENTRAL's viewers are aged 13–17, so about 94.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of SBT CENTRAL's viewers are from the United States?

Accepted Answer

An estimated 0.8%, its number 2 country after Brazil.

Question 10

Is SBT CENTRAL's audience international?

Accepted Answer

Mostly not. An estimated 83.7% of viewers watch from Brazil, and 16.3% from other countries, led by the United States and Mexico.

Question 11

How much of SBT CENTRAL's audience is in high-paying countries?

Accepted Answer

At least 0.9% of viewers watch from the United States and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is SBT CENTRAL's RPM?

Accepted Answer

An estimated $1.14 per 1,000 long-form views, most likely between $0.40 and $6.06. Shorts earn differently and aren't included.

Question 13

Is SBT CENTRAL's RPM high or low?

Accepted Answer

Low. At an estimated $1.14 per 1,000 long-form views, SBT CENTRAL's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on SBT CENTRAL's public channel information. Only SBT CENTRAL's team can see the real figures in YouTube Studio.

Who watches SBT CENTRAL?

Age and Gender

Top Geographies

RPM

SBT CENTRAL audience FAQ