Question 1

Who watches SBTV: Music?

Accepted Answer

Nexlev estimates that SBTV: Music's audience is mostly men (82.5%). The biggest age groups are 25–34 (33.5%) and 35–44 (24.2%), and 12.9% of viewers watch from the United States.

Question 2

Is SBTV: Music's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 82.5% of viewers are men and 17.5% are women.

Question 3

How old are SBTV: Music's viewers?

Accepted Answer

The largest group is 25–34 at 33.5%, followed by 35–44 at 24.2%. Viewers aged 13–17 make up an estimated 4.8%.

Question 4

Where are SBTV: Music's viewers from?

Accepted Answer

The United States (12.9%), India (7.5%), the United Kingdom (6.4%), Germany (3.2%), Indonesia (1.9%), Brazil (1.5%), Canada (0.8%), Russia (0.8%), Mexico (0.6%) and South Africa (0.5%). The other 63.9% watch from other countries.

Question 5

Which country watches SBTV: Music the most?

Accepted Answer

The United States, with an estimated 12.9% of SBTV: Music's viewers.

Question 6

What age group watches SBTV: Music the most?

Accepted Answer

Viewers aged 25–44, an estimated 57.7% of the audience.

Question 7

Is SBTV: Music's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 18.5% are under 25, 57.7% are 25–44 and 23.8% are 45 or older.

Question 8

How many of SBTV: Music's viewers are under 18?

Accepted Answer

An estimated 4.8% of SBTV: Music's viewers are aged 13–17, so about 95.2% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of SBTV: Music's viewers are from the United States?

Accepted Answer

An estimated 12.9%, its biggest country.

Question 10

Is SBTV: Music's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 12.9% of viewers; the other 87.1% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of SBTV: Music's audience is in high-paying countries?

Accepted Answer

At least 23.3% of viewers watch from the United States, the United Kingdom, Germany and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is SBTV: Music's RPM?

Accepted Answer

An estimated $1.09 per 1,000 long-form views, most likely between $0.35 and $4.30. Shorts earn differently and aren't included.

Question 13

Is SBTV: Music's RPM high or low?

Accepted Answer

Low. At an estimated $1.09 per 1,000 long-form views, SBTV: Music's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on SBTV: Music's public channel information. Only SBTV: Music's team can see the real figures in YouTube Studio.

Who watches SBTV: Music?

Age and Gender

Top Geographies

RPM

SBTV: Music audience FAQ