Which country watches Sephora the most?

The United States, with an estimated 25.8% of Sephora's viewers.

What age group watches Sephora the most?

Viewers aged 25–44, an estimated 44.9% of the audience.

What is Sephora's RPM?

An estimated $2.94 per 1,000 long-form views, most likely between $0.98 and $7.75. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Sephora's public channel information. Only Sephora's team can see the real figures in YouTube Studio.

SephoraNot monetized

@Sephora

1.6M subscribers
2.9K videos
384.2M views
United States
Joined Jan 1, 2006

Welcome to the official Sephora YouTube channel. Subscribe for beauty news, inspiration, and makeup tips from our PROs and brands. Browse hundreds of hair and makeup tutorials to learn how to create a range of looks—from everyday and natural to dramatic and smoky. Get the inside scoop on your favorite products and discover the latest innovations in beauty.

Who watches Sephora?

Estimated gender, age, top countries and RPM for Sephora, from Nexlev's audience model.

Who watches Sephora? Estimated audience: 74.5% women, 44.9% aged 25–44 and 25.8% in the United States. Estimated long-form RPM: $2.94.

Age and Gender

Est. viewership

13-17 years

2.9%

18-24 years

8.6%

25-34 years

25.6%

35-44 years

19.3%

45-54 years

15.9%

55-64 years

13.5%

65+ years

14.2%

Top Geographies

Est. viewership

United States

25.8%

India

9.9%

United Kingdom

3.8%

Philippines

2.3%

Canada

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do Sephora viewers want?

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Sephora audience FAQ

Who watches Sephora?

Nexlev estimates that Sephora's audience is mostly women (74.5%). The biggest age groups are 25–34 (25.6%) and 35–44 (19.3%), and 25.8% of viewers watch from the United States.

Is Sephora's audience mostly male or female?

Mostly female. An estimated 74.5% of viewers are women and 25.5% are men.

How old are Sephora's viewers?

The largest group is 25–34 at 25.6%, followed by 35–44 at 19.3%. Viewers aged 13–17 make up an estimated 2.9%.

Where are Sephora's viewers from?

The United States (25.8%), India (9.9%), the United Kingdom (3.8%), the Philippines (2.3%), Canada (2.2%), Brazil (1.7%), Germany (0.9%), Indonesia (0.8%), Mexico (0.7%) and Australia (0.7%). The other 51.2% watch from other countries.

Predicting Sephora's audience

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