Question 1

Who watches shadow IQ?

Accepted Answer

Nexlev estimates that shadow IQ's audience is a mix of men (57.4%) and women (42.6%). The biggest age groups are 25–34 (34.5%) and 35–44 (30.2%), and 14.9% of viewers watch from the United States.

Question 2

Is shadow IQ's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 57.4% of viewers are men and 42.6% are women.

Question 3

How old are shadow IQ's viewers?

Accepted Answer

The largest group is 25–34 at 34.5%, followed by 35–44 at 30.2%. Viewers aged 13–17 make up an estimated 5.9%.

Question 4

Where are shadow IQ's viewers from?

Accepted Answer

The United States (14.9%), India (8.9%), the Philippines (6.0%), Indonesia (3.5%), Brazil (3.3%), the United Kingdom (2.8%), Pakistan (2.6%), Bangladesh (1.3%), Mexico (1.0%) and Canada (0.9%). The other 54.8% watch from other countries.

Question 5

Which country watches shadow IQ the most?

Accepted Answer

The United States, with an estimated 14.9% of shadow IQ's viewers.

Question 6

What age group watches shadow IQ the most?

Accepted Answer

Viewers aged 25–44, an estimated 64.7% of the audience.

Question 7

Is shadow IQ's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 17.3% are under 25, 64.7% are 25–44 and 18.0% are 45 or older.

Question 8

How many of shadow IQ's viewers are under 18?

Accepted Answer

An estimated 5.9% of shadow IQ's viewers are aged 13–17, so about 94.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of shadow IQ's viewers are from the United States?

Accepted Answer

An estimated 14.9%, its biggest country.

Question 10

Is shadow IQ's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 14.9% of viewers; the other 85.1% watch from elsewhere, led by India and the Philippines.

Question 11

How much of shadow IQ's audience is in high-paying countries?

Accepted Answer

At least 18.6% of viewers watch from the United States, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is shadow IQ's RPM?

Accepted Answer

An estimated $0.54 per 1,000 long-form views, most likely between $0.15 and $5.62. Shorts earn differently and aren't included.

Question 13

Is shadow IQ's RPM high or low?

Accepted Answer

Low. At an estimated $0.54 per 1,000 long-form views, shadow IQ's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on shadow IQ's public channel information. Only shadow IQ's team can see the real figures in YouTube Studio.

Who watches shadow IQ?

Age and Gender

Top Geographies

RPM

shadow IQ audience FAQ