Question 1

Who watches Shopping Guide?

Accepted Answer

Nexlev estimates that Shopping Guide's audience is mostly men (69.5%). The biggest age groups are 25–34 (45.9%) and 18–24 (18.3%), and 55.4% of viewers watch from Bangladesh.

Question 2

Is Shopping Guide's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 69.5% of viewers are men and 30.5% are women.

Question 3

How old are Shopping Guide's viewers?

Accepted Answer

The largest group is 25–34 at 45.9%, followed by 18–24 at 18.3%. Viewers aged 13–17 make up an estimated 2.2%.

Question 4

Where are Shopping Guide's viewers from?

Accepted Answer

Bangladesh (55.4%), India (26.5%), Pakistan (1.3%), the United States (1.1%), Indonesia (0.5%), Saudi Arabia (0.4%), Nepal (0.3%), the Philippines (0.3%), the United Kingdom (0.2%) and Japan (0.2%). The other 13.8% watch from other countries.

Question 5

Which country watches Shopping Guide the most?

Accepted Answer

Bangladesh, with an estimated 55.4% of Shopping Guide's viewers.

Question 6

What age group watches Shopping Guide the most?

Accepted Answer

Viewers aged 18–34, an estimated 64.2% of the audience.

Question 7

Is Shopping Guide's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 20.5% are under 25, 64.2% are 25–44 and 15.3% are 45 or older.

Question 8

How many of Shopping Guide's viewers are under 18?

Accepted Answer

An estimated 2.2% of Shopping Guide's viewers are aged 13–17, so about 97.8% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Shopping Guide's viewers are from the United States?

Accepted Answer

An estimated 1.1%, its number 4 country after Bangladesh, India and Pakistan.

Question 10

Is Shopping Guide's audience international?

Accepted Answer

Mostly not. An estimated 55.4% of viewers watch from Bangladesh, and 44.6% from other countries, led by India and Pakistan.

Question 11

How much of Shopping Guide's audience is in high-paying countries?

Accepted Answer

At least 1.3% of viewers watch from the United States and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Shopping Guide's RPM?

Accepted Answer

An estimated $0.39 per 1,000 long-form views, most likely between $0.13 and $7.38. Shorts earn differently and aren't included.

Question 13

Is Shopping Guide's RPM high or low?

Accepted Answer

Low. At an estimated $0.39 per 1,000 long-form views, Shopping Guide's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Shopping Guide's public channel information. Only Shopping Guide's team can see the real figures in YouTube Studio.

Who watches Shopping Guide?

Age and Gender

Top Geographies

RPM

Shopping Guide audience FAQ