Question 1

Who watches SmallCat?

Accepted Answer

Nexlev estimates that SmallCat's audience is mostly men (76.0%). The biggest age groups are 25–34 (32.7%) and 35–44 (21.2%), and 35.7% of viewers watch from the United States.

Question 2

Is SmallCat's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 76.0% of viewers are men and 24.0% are women.

Question 3

How old are SmallCat's viewers?

Accepted Answer

The largest group is 25–34 at 32.7%, followed by 35–44 at 21.2%. Viewers aged 13–17 make up an estimated 13.7%.

Question 4

Where are SmallCat's viewers from?

Accepted Answer

The United States (35.7%), the Philippines (4.6%), the United Kingdom (3.9%), India (3.4%), Canada (1.8%), Indonesia (1.1%), Germany (0.8%), Australia (0.8%), Brazil (0.5%) and Mexico (0.4%). The other 47.0% watch from other countries.

Question 5

Which country watches SmallCat the most?

Accepted Answer

The United States, with an estimated 35.7% of SmallCat's viewers.

Question 6

What age group watches SmallCat the most?

Accepted Answer

Viewers aged 25–44, an estimated 53.9% of the audience.

Question 7

Is SmallCat's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 34.8% are under 25, 53.9% are 25–44 and 11.3% are 45 or older.

Question 8

How many of SmallCat's viewers are under 18?

Accepted Answer

An estimated 13.7% of SmallCat's viewers are aged 13–17, so about 86.3% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of SmallCat's viewers are from the United States?

Accepted Answer

An estimated 35.7%, its biggest country.

Question 10

Is SmallCat's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 35.7% of viewers; the other 64.3% watch from elsewhere, led by the Philippines and the United Kingdom.

Question 11

How much of SmallCat's audience is in high-paying countries?

Accepted Answer

At least 43.0% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is SmallCat's RPM?

Accepted Answer

An estimated $2.30 per 1,000 long-form views, most likely between $0.58 and $6.52. Shorts earn differently and aren't included.

Question 13

Is SmallCat's RPM high or low?

Accepted Answer

Low. At an estimated $2.30 per 1,000 long-form views, SmallCat's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on SmallCat's public channel information. Only SmallCat's team can see the real figures in YouTube Studio.

Who watches SmallCat?

Age and Gender

Top Geographies

RPM

SmallCat audience FAQ