Question 1

Who watches SMITH?

Accepted Answer

Nexlev estimates that SMITH's audience is mostly men (85.3%). The biggest age groups are 25–34 (30.1%) and 18–24 (20.0%), and 70.5% of viewers watch from Brazil.

Question 2

Is SMITH's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 85.3% of viewers are men and 14.7% are women.

Question 3

How old are SMITH's viewers?

Accepted Answer

The largest group is 25–34 at 30.1%, followed by 18–24 at 20.0%. Viewers aged 13–17 make up an estimated 19.2%.

Question 4

Where are SMITH's viewers from?

Accepted Answer

Brazil (70.5%), the United States (1.3%), India (0.7%), Mexico (0.6%), France (0.4%), Indonesia (0.3%), Pakistan (0.3%), Spain (0.3%), Argentina (0.3%) and the United Kingdom (0.2%). The other 25.1% watch from other countries.

Question 5

Which country watches SMITH the most?

Accepted Answer

Brazil, with an estimated 70.5% of SMITH's viewers.

Question 6

What age group watches SMITH the most?

Accepted Answer

Viewers aged 18–34, an estimated 50.1% of the audience.

Question 7

Is SMITH's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 39.2% are under 25, 47.5% are 25–44 and 13.3% are 45 or older.

Question 8

How many of SMITH's viewers are under 18?

Accepted Answer

An estimated 19.2% of SMITH's viewers are aged 13–17, so about 80.8% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of SMITH's viewers are from the United States?

Accepted Answer

An estimated 1.3%, its number 2 country after Brazil.

Question 10

Is SMITH's audience international?

Accepted Answer

Mostly not. An estimated 70.5% of viewers watch from Brazil, and 29.5% from other countries, led by the United States and India.

Question 11

How much of SMITH's audience is in high-paying countries?

Accepted Answer

At least 1.5% of viewers watch from the United States and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is SMITH's RPM?

Accepted Answer

An estimated $0.88 per 1,000 long-form views, most likely between $0.36 and $5.04. Shorts earn differently and aren't included.

Question 13

Is SMITH's RPM high or low?

Accepted Answer

Low. At an estimated $0.88 per 1,000 long-form views, SMITH's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on SMITH's public channel information. Only SMITH's team can see the real figures in YouTube Studio.

Who watches SMITH?

Age and Gender

Top Geographies

RPM

SMITH audience FAQ