Question 1

Who watches Snack Chat?

Accepted Answer

Nexlev estimates that Snack Chat's audience is a mix of men (49.9%) and women (50.1%). The biggest age groups are 25–34 (49.3%) and 35–44 (23.3%), and 14.7% of viewers watch from India.

Question 2

Is Snack Chat's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 50.1% of viewers are women and 49.9% are men.

Question 3

How old are Snack Chat's viewers?

Accepted Answer

The largest group is 25–34 at 49.3%, followed by 35–44 at 23.3%. Viewers aged 13–17 make up an estimated 3.4%.

Question 4

Where are Snack Chat's viewers from?

Accepted Answer

India (14.7%), the United States (13.4%), Pakistan (6.3%), Indonesia (3.3%), Bangladesh (2.7%), the Philippines (2.5%), Brazil (1.4%), Vietnam (1.2%), the United Kingdom (1.1%) and Germany (1.1%). The other 52.2% watch from other countries.

Question 5

Which country watches Snack Chat the most?

Accepted Answer

India, with an estimated 14.7% of Snack Chat's viewers.

Question 6

What age group watches Snack Chat the most?

Accepted Answer

Viewers aged 25–44, an estimated 72.6% of the audience.

Question 7

Is Snack Chat's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 16.1% are under 25, 72.6% are 25–44 and 11.3% are 45 or older.

Question 8

How many of Snack Chat's viewers are under 18?

Accepted Answer

An estimated 3.4% of Snack Chat's viewers are aged 13–17, so about 96.6% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Snack Chat's viewers are from the United States?

Accepted Answer

An estimated 13.4%, its number 2 country after India.

Question 10

Is Snack Chat's audience international?

Accepted Answer

Yes. Its biggest country, India, has an estimated 14.7% of viewers; the other 85.3% watch from elsewhere, led by the United States and Pakistan.

Question 11

How much of Snack Chat's audience is in high-paying countries?

Accepted Answer

At least 15.6% of viewers watch from the United States, the United Kingdom and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Snack Chat's RPM?

Accepted Answer

An estimated $0.71 per 1,000 long-form views, most likely between $0.14 and $6.55. Shorts earn differently and aren't included.

Question 13

Is Snack Chat's RPM high or low?

Accepted Answer

Low. At an estimated $0.71 per 1,000 long-form views, Snack Chat's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Snack Chat's public channel information. Only Snack Chat's team can see the real figures in YouTube Studio.

Who watches Snack Chat?

Age and Gender

Top Geographies

RPM

Snack Chat audience FAQ