Question 1

Who watches Something old, something new?

Accepted Answer

Nexlev estimates that Something old, something new's audience is mostly men (61.5%). The biggest age groups are 25–34 (34.4%) and 35–44 (21.9%), and 24.2% of viewers watch from the United States.

Question 2

Is Something old, something new's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 61.5% of viewers are men and 38.5% are women.

Question 3

How old are Something old, something new's viewers?

Accepted Answer

The largest group is 25–34 at 34.4%, followed by 35–44 at 21.9%. Viewers aged 13–17 make up an estimated 7.5%.

Question 4

Where are Something old, something new's viewers from?

Accepted Answer

The United States (24.2%), the Philippines (4.7%), India (4.2%), the United Kingdom (3.3%), Indonesia (2.1%), Germany (1.8%), Brazil (1.8%), Canada (1.2%), Mexico (0.7%) and Australia (0.5%). The other 55.4% watch from other countries.

Question 5

Which country watches Something old, something new the most?

Accepted Answer

The United States, with an estimated 24.2% of Something old, something new's viewers.

Question 6

What age group watches Something old, something new the most?

Accepted Answer

Viewers aged 25–44, an estimated 56.3% of the audience.

Question 7

Is Something old, something new's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 25.4% are under 25, 56.3% are 25–44 and 18.3% are 45 or older.

Question 8

How many of Something old, something new's viewers are under 18?

Accepted Answer

An estimated 7.5% of Something old, something new's viewers are aged 13–17, so about 92.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Something old, something new's viewers are from the United States?

Accepted Answer

An estimated 24.2%, its biggest country.

Question 10

Is Something old, something new's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 24.2% of viewers; the other 75.8% watch from elsewhere, led by the Philippines and India.

Question 11

How much of Something old, something new's audience is in high-paying countries?

Accepted Answer

At least 31.0% of viewers watch from the United States, the United Kingdom, Germany, Canada and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Something old, something new's RPM?

Accepted Answer

An estimated $1.84 per 1,000 long-form views, most likely between $0.50 and $5.93. Shorts earn differently and aren't included.

Question 13

Is Something old, something new's RPM high or low?

Accepted Answer

Low. At an estimated $1.84 per 1,000 long-form views, Something old, something new's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Something old, something new's public channel information. Only Something old, something new's team can see the real figures in YouTube Studio.

Who watches Something old, something new?

Age and Gender

Top Geographies

RPM

Something old, something new audience FAQ