Which country watches Sony MAX the most?

India, with an estimated 68.1% of Sony MAX's viewers.

What age group watches Sony MAX the most?

Viewers aged 25–44, an estimated 61.5% of the audience.

What is Sony MAX's RPM?

An estimated $0.34 per 1,000 long-form views, most likely between $0.12 and $5.75. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Sony MAX's public channel information. Only Sony MAX's team can see the real figures in YouTube Studio.

Sony MAXMonetized

@SonyMAX

2.5M subscribers
715 videos
332M views
Joined Apr 25, 2006

Sony MAX, India’s leading premiere Hindi Movie Channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. Some of the on-air movie properties of Sony MAX, such as 'Sunday Housefull', 'Ab Tak Bachchan' and 'Maha Movie' have become a Favorite staple diet of millions of viewers in India. Launched in 1999, Sony MAX is today the fastest growing movie channel, reaching out to over 45 million households in India. With Extraaa Innings, Sony MAX changed the rules of cricket presentation in India during the ICC Cricket World Cup 2003 and made it an entertaining affair that set viewership records. Sony MAX now also boasts of the much talked about DLP IPL feather to its hat. Thanks to pioneering concepts like Extraaa Innings & Extraaa Shots, combined with its innovative Programming and Marketing initiatives, Sony MAX has been widely acclaimed & recognized in the media marketplace with several top awards.

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Who watches Sony MAX?

Estimated gender, age, top countries and RPM for Sony MAX, from Nexlev's audience model.

Who watches Sony MAX? Estimated audience: 77.8% men, 61.5% aged 25–44 and 68.1% in India. Estimated long-form RPM: $0.34.

Age and Gender

Est. viewership

13-17 years

3.6%

18-24 years

19.8%

25-34 years

39%

35-44 years

22.5%

45-54 years

8.6%

55-64 years

3.9%

65+ years

2.6%

Top Geographies

Est. viewership

India

68.1%

Pakistan

8.2%

United States

2.2%

Bangladesh

1.1%

United Kingdom

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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Sony MAX audience FAQ

Who watches Sony MAX?

Nexlev estimates that Sony MAX's audience is mostly men (77.8%). The biggest age groups are 25–34 (39.0%) and 35–44 (22.5%), and 68.1% of viewers watch from India.

Is Sony MAX's audience mostly male or female?

Mostly male. An estimated 77.8% of viewers are men and 22.2% are women.

How old are Sony MAX's viewers?

The largest group is 25–34 at 39.0%, followed by 35–44 at 22.5%. Viewers aged 13–17 make up an estimated 3.6%.

Where are Sony MAX's viewers from?

India (68.1%), Pakistan (8.2%), the United States (2.2%), Bangladesh (1.1%), the United Kingdom (0.6%), Nepal (0.5%), Indonesia (0.4%), Brazil (0.2%), Japan (0.2%) and South Africa (0.2%). The other 18.5% watch from other countries.

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