Question 1

Who watches Sony YAY!?

Accepted Answer

Nexlev estimates that Sony YAY!'s audience is mostly men (61.9%). The biggest age groups are 25–34 (49.2%) and 35–44 (21.5%), and 83.7% of viewers watch from India.

Question 2

Is Sony YAY!'s audience mostly male or female?

Accepted Answer

Mostly male. An estimated 61.9% of viewers are men and 38.1% are women.

Question 3

How old are Sony YAY!'s viewers?

Accepted Answer

The largest group is 25–34 at 49.2%, followed by 35–44 at 21.5%. Viewers aged 13–17 make up an estimated 3.0%.

Question 4

Where are Sony YAY!'s viewers from?

Accepted Answer

India (83.7%), Pakistan (2.3%), Bangladesh (0.7%), the United States (0.7%), Nepal (0.5%), Indonesia (0.4%), Brazil (0.2%), the Philippines (0.2%), the United Kingdom (0.1%) and Sri Lanka (0.1%). The other 11.1% watch from other countries.

Question 5

Which country watches Sony YAY! the most?

Accepted Answer

India, with an estimated 83.7% of Sony YAY!'s viewers.

Question 6

What age group watches Sony YAY! the most?

Accepted Answer

Viewers aged 25–44, an estimated 70.7% of the audience.

Question 7

Is Sony YAY!'s audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 17.0% are under 25, 70.7% are 25–44 and 12.3% are 45 or older.

Question 8

How many of Sony YAY!'s viewers are under 18?

Accepted Answer

An estimated 3.0% of Sony YAY!'s viewers are aged 13–17, so about 97.0% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Sony YAY!'s viewers are from the United States?

Accepted Answer

An estimated 0.7%, its number 4 country after India, Pakistan and Bangladesh.

Question 10

Is Sony YAY!'s audience international?

Accepted Answer

Mostly not. An estimated 83.7% of viewers watch from India, and 16.3% from other countries, led by Pakistan and Bangladesh.

Question 11

How much of Sony YAY!'s audience is in high-paying countries?

Accepted Answer

At least 0.8% of viewers watch from the United States and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Sony YAY!'s RPM?

Accepted Answer

An estimated $0.33 per 1,000 long-form views, most likely between $0.14 and $6.24. Shorts earn differently and aren't included.

Question 13

Is Sony YAY!'s RPM high or low?

Accepted Answer

Low. At an estimated $0.33 per 1,000 long-form views, Sony YAY!'s RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Sony YAY!'s public channel information. Only Sony YAY!'s team can see the real figures in YouTube Studio.

Who watches Sony YAY!?

Age and Gender

Top Geographies

RPM

Sony YAY! audience FAQ