Question 1

Who watches Sony Yu?

Accepted Answer

Nexlev estimates that Sony Yu's audience is a mix of men (45.4%) and women (54.6%). The biggest age groups are 25–34 (43.3%) and 35–44 (26.9%), and 12.1% of viewers watch from India.

Question 2

Is Sony Yu's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 54.6% of viewers are women and 45.4% are men.

Question 3

How old are Sony Yu's viewers?

Accepted Answer

The largest group is 25–34 at 43.3%, followed by 35–44 at 26.9%. Viewers aged 13–17 make up an estimated 3.1%.

Question 4

Where are Sony Yu's viewers from?

Accepted Answer

India (12.1%), the United States (10.0%), Indonesia (5.4%), the Philippines (4.6%), Pakistan (2.6%), Brazil (2.2%), Bangladesh (1.4%), Vietnam (1.3%), Mexico (1.2%) and the United Kingdom (0.9%). The other 58.3% watch from other countries.

Question 5

Which country watches Sony Yu the most?

Accepted Answer

India, with an estimated 12.1% of Sony Yu's viewers.

Question 6

What age group watches Sony Yu the most?

Accepted Answer

Viewers aged 25–44, an estimated 70.2% of the audience.

Question 7

Is Sony Yu's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 12.8% are under 25, 70.2% are 25–44 and 17.0% are 45 or older.

Question 8

How many of Sony Yu's viewers are under 18?

Accepted Answer

An estimated 3.1% of Sony Yu's viewers are aged 13–17, so about 96.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Sony Yu's viewers are from the United States?

Accepted Answer

An estimated 10.0%, its number 2 country after India.

Question 10

Is Sony Yu's audience international?

Accepted Answer

Yes. Its biggest country, India, has an estimated 12.1% of viewers; the other 87.9% watch from elsewhere, led by the United States and Indonesia.

Question 11

How much of Sony Yu's audience is in high-paying countries?

Accepted Answer

At least 10.9% of viewers watch from the United States and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Sony Yu's RPM?

Accepted Answer

An estimated $0.55 per 1,000 long-form views, most likely between $0.22 and $5.11. Shorts earn differently and aren't included.

Question 13

Is Sony Yu's RPM high or low?

Accepted Answer

Low. At an estimated $0.55 per 1,000 long-form views, Sony Yu's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Sony Yu's public channel information. Only Sony Yu's team can see the real figures in YouTube Studio.

Who watches Sony Yu?

Age and Gender

Top Geographies

RPM

Sony Yu audience FAQ