Question 1

Who watches Spill?

Accepted Answer

Nexlev estimates that Spill's audience is a mix of men (49.2%) and women (50.8%). The biggest age groups are 35–44 (22.9%) and 25–34 (21.6%), and 44.2% of viewers watch from the United States.

Question 2

Is Spill's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 50.8% of viewers are women and 49.2% are men.

Question 3

How old are Spill's viewers?

Accepted Answer

The largest group is 35–44 at 22.9%, followed by 25–34 at 21.6%. Viewers aged 13–17 make up an estimated 4.0%.

Question 4

Where are Spill's viewers from?

Accepted Answer

The United States (44.2%), the United Kingdom (7.1%), India (4.7%), Canada (4.6%), Australia (2.1%), the Philippines (1.9%), South Africa (1.1%), Germany (0.9%), Pakistan (0.3%) and Indonesia (0.3%). The other 32.9% watch from other countries.

Question 5

Which country watches Spill the most?

Accepted Answer

The United States, with an estimated 44.2% of Spill's viewers.

Question 6

What age group watches Spill the most?

Accepted Answer

Viewers aged 25–44, an estimated 44.5% of the audience.

Question 7

Is Spill's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 14.3% are under 25, 44.5% are 25–44 and 41.3% are 45 or older.

Question 8

How many of Spill's viewers are under 18?

Accepted Answer

An estimated 4.0% of Spill's viewers are aged 13–17, so about 96.0% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Spill's viewers are from the United States?

Accepted Answer

An estimated 44.2%, its biggest country.

Question 10

Is Spill's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 44.2% of viewers; the other 55.8% watch from elsewhere, led by the United Kingdom and India.

Question 11

How much of Spill's audience is in high-paying countries?

Accepted Answer

At least 58.9% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Spill's RPM?

Accepted Answer

An estimated $6.01 per 1,000 long-form views, most likely between $1.83 and $9.83. Shorts earn differently and aren't included.

Question 13

Is Spill's RPM high or low?

Accepted Answer

Medium. At an estimated $6.01 per 1,000 long-form views, Spill's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Spill's public channel information. Only Spill's team can see the real figures in YouTube Studio.

Who watches Spill?

Age and Gender

Top Geographies

RPM

Spill audience FAQ