Question 1

Who watches Splendid TV?

Accepted Answer

Nexlev estimates that Splendid TV's audience is a mix of men (54.8%) and women (45.2%). The biggest age groups are 25–34 (38.6%) and 35–44 (23.8%), and 21.3% of viewers watch from the United States.

Question 2

Is Splendid TV's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 54.8% of viewers are men and 45.2% are women.

Question 3

How old are Splendid TV's viewers?

Accepted Answer

The largest group is 25–34 at 38.6%, followed by 35–44 at 23.8%. Viewers aged 13–17 make up an estimated 5.5%.

Question 4

Where are Splendid TV's viewers from?

Accepted Answer

The United States (21.3%), India (7.5%), the Philippines (4.5%), the United Kingdom (3.5%), Nigeria (2.3%), Indonesia (2.1%), South Africa (1.7%), Kenya (1.6%), Pakistan (1.5%) and Canada (1.2%). The other 52.9% watch from other countries.

Question 5

Which country watches Splendid TV the most?

Accepted Answer

The United States, with an estimated 21.3% of Splendid TV's viewers.

Question 6

What age group watches Splendid TV the most?

Accepted Answer

Viewers aged 25–44, an estimated 62.4% of the audience.

Question 7

Is Splendid TV's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 21.0% are under 25, 62.4% are 25–44 and 16.7% are 45 or older.

Question 8

How many of Splendid TV's viewers are under 18?

Accepted Answer

An estimated 5.5% of Splendid TV's viewers are aged 13–17, so about 94.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Splendid TV's viewers are from the United States?

Accepted Answer

An estimated 21.3%, its biggest country.

Question 10

Is Splendid TV's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 21.3% of viewers; the other 78.7% watch from elsewhere, led by India and the Philippines.

Question 11

How much of Splendid TV's audience is in high-paying countries?

Accepted Answer

At least 26.0% of viewers watch from the United States, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Splendid TV's RPM?

Accepted Answer

An estimated $1.47 per 1,000 long-form views, most likely between $0.35 and $5.96. Shorts earn differently and aren't included.

Question 13

Is Splendid TV's RPM high or low?

Accepted Answer

Low. At an estimated $1.47 per 1,000 long-form views, Splendid TV's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Splendid TV's public channel information. Only Splendid TV's team can see the real figures in YouTube Studio.

Who watches Splendid TV?

Age and Gender

Top Geographies

RPM

Splendid TV audience FAQ