Question 1

Who watches Splice?

Accepted Answer

Nexlev estimates that Splice's audience is mostly men (76.2%). The biggest age groups are 25–34 (41.8%) and 35–44 (21.2%), and 20.2% of viewers watch from Russia.

Question 2

Is Splice's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 76.2% of viewers are men and 23.8% are women.

Question 3

How old are Splice's viewers?

Accepted Answer

The largest group is 25–34 at 41.8%, followed by 35–44 at 21.2%. Viewers aged 13–17 make up an estimated 3.6%.

Question 4

Where are Splice's viewers from?

Accepted Answer

Russia (20.2%), the United States (7.8%), Ukraine (7.2%), Kazakhstan (4.1%), Germany (3.2%), Uzbekistan (1.2%), the United Kingdom (0.9%), India (0.8%), Serbia (0.4%) and Brazil (0.4%). The other 53.8% watch from other countries.

Question 5

Which country watches Splice the most?

Accepted Answer

Russia, with an estimated 20.2% of Splice's viewers.

Question 6

What age group watches Splice the most?

Accepted Answer

Viewers aged 25–44, an estimated 63.0% of the audience.

Question 7

Is Splice's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 19.3% are under 25, 63.0% are 25–44 and 17.6% are 45 or older.

Question 8

How many of Splice's viewers are under 18?

Accepted Answer

An estimated 3.6% of Splice's viewers are aged 13–17, so about 96.4% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Splice's viewers are from the United States?

Accepted Answer

An estimated 7.8%, its number 2 country after Russia.

Question 10

Is Splice's audience international?

Accepted Answer

Yes. Its biggest country, Russia, has an estimated 20.2% of viewers; the other 79.8% watch from elsewhere, led by the United States and Ukraine.

Question 11

How much of Splice's audience is in high-paying countries?

Accepted Answer

At least 11.9% of viewers watch from the United States, Germany and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Splice's RPM?

Accepted Answer

An estimated $1.60 per 1,000 long-form views, most likely between $0.69 and $4.54. Shorts earn differently and aren't included.

Question 13

Is Splice's RPM high or low?

Accepted Answer

Low. At an estimated $1.60 per 1,000 long-form views, Splice's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Splice's public channel information. Only Splice's team can see the real figures in YouTube Studio.

Who watches Splice?

Age and Gender

Top Geographies

RPM

Splice audience FAQ