Which country watches Spotify the most?

The United States, with an estimated 23.1% of Spotify's viewers.

What age group watches Spotify the most?

Viewers aged 25–44, an estimated 57.1% of the audience.

What is Spotify's RPM?

An estimated $2.19 per 1,000 long-form views, most likely between $0.65 and $6.87. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Spotify's public channel information. Only Spotify's team can see the real figures in YouTube Studio.

SpotifyMonetized

@Spotify

2.5M subscribers
1.1K videos
260.6M views
United States
Joined Jan 15, 2008

Music, podcasts, and audiobooks for every moment. www.spotify.com

spotify
music
free
streaming
apps
música
podcasts
audiobooks

Who watches Spotify?

Estimated gender, age, top countries and RPM for Spotify, from Nexlev's audience model.

Who watches Spotify? Estimated audience: 52.8% men, 57.1% aged 25–44 and 23.1% in the United States. Estimated long-form RPM: $2.19.

Age and Gender

Est. viewership

13-17 years

6.4%

18-24 years

14.6%

25-34 years

32.3%

35-44 years

24.8%

45-54 years

13.7%

55-64 years

4.9%

65+ years

3.3%

Top Geographies

Est. viewership

United States

23.1%

India

5.5%

Brazil

3.3%

United Kingdom

2.9%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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Spotify audience FAQ

Who watches Spotify?

Nexlev estimates that Spotify's audience is a mix of men (52.8%) and women (47.2%). The biggest age groups are 25–34 (32.3%) and 35–44 (24.8%), and 23.1% of viewers watch from the United States.

Is Spotify's audience mostly male or female?

It's mixed. An estimated 52.8% of viewers are men and 47.2% are women.

How old are Spotify's viewers?

The largest group is 25–34 at 32.3%, followed by 35–44 at 24.8%. Viewers aged 13–17 make up an estimated 6.4%.

Where are Spotify's viewers from?

The United States (23.1%), India (5.5%), Brazil (3.3%), the United Kingdom (2.9%), the Philippines (2.0%), Germany (1.7%), Mexico (1.7%), Canada (1.6%), Indonesia (1.1%) and South Africa (0.7%). The other 56.3% watch from other countries.

Predicting Spotify's audience

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