Question 1

Who watches Step One production?

Accepted Answer

Nexlev estimates that Step One production's audience is mostly men (84.2%). The biggest age groups are 25–34 (48.8%) and 18–24 (27.0%), and 44.8% of viewers watch from Pakistan.

Question 2

Is Step One production's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 84.2% of viewers are men and 15.8% are women.

Question 3

How old are Step One production's viewers?

Accepted Answer

The largest group is 25–34 at 48.8%, followed by 18–24 at 27.0%. Viewers aged 13–17 make up an estimated 2.5%.

Question 4

Where are Step One production's viewers from?

Accepted Answer

Pakistan (44.8%), India (30.9%), the United States (0.9%), Bangladesh (0.4%), Indonesia (0.3%), Brazil (0.2%), the United Kingdom (0.2%), the Philippines (0.2%), Saudi Arabia (0.2%) and Germany (0.1%). The other 21.7% watch from other countries.

Question 5

Which country watches Step One production the most?

Accepted Answer

Pakistan, with an estimated 44.8% of Step One production's viewers.

Question 6

What age group watches Step One production the most?

Accepted Answer

Viewers aged 18–34, an estimated 75.8% of the audience.

Question 7

Is Step One production's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 29.5% are under 25, 62.3% are 25–44 and 8.2% are 45 or older.

Question 8

How many of Step One production's viewers are under 18?

Accepted Answer

An estimated 2.5% of Step One production's viewers are aged 13–17, so about 97.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Step One production's viewers are from the United States?

Accepted Answer

An estimated 0.9%, its number 3 country after Pakistan and India.

Question 10

Is Step One production's audience international?

Accepted Answer

Yes. Its biggest country, Pakistan, has an estimated 44.8% of viewers; the other 55.2% watch from elsewhere, led by India and the United States.

Question 11

How much of Step One production's audience is in high-paying countries?

Accepted Answer

At least 1.2% of viewers watch from the United States, the United Kingdom and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Step One production's RPM?

Accepted Answer

An estimated $0.26 per 1,000 long-form views, most likely between $0.10 and $5.52. Shorts earn differently and aren't included.

Question 13

Is Step One production's RPM high or low?

Accepted Answer

Low. At an estimated $0.26 per 1,000 long-form views, Step One production's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Step One production's public channel information. Only Step One production's team can see the real figures in YouTube Studio.

Who watches Step One production?

Age and Gender

Top Geographies

RPM

Step One production audience FAQ