Question 1

Who watches shorts?

Accepted Answer

Nexlev estimates that shorts's audience is a mix of men (55.0%) and women (45.0%). The biggest age groups are 25–34 (38.9%) and 35–44 (25.6%), and 28.1% of viewers watch from India.

Question 2

Is shorts's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 55.0% of viewers are men and 45.0% are women.

Question 3

How old are shorts's viewers?

Accepted Answer

The largest group is 25–34 at 38.9%, followed by 35–44 at 25.6%. Viewers aged 13–17 make up an estimated 5.5%.

Question 4

Where are shorts's viewers from?

Accepted Answer

India (28.1%), Pakistan (10.4%), the United States (6.6%), Indonesia (2.9%), Bangladesh (2.9%), the Philippines (2.4%), the United Kingdom (1.5%), Brazil (1.0%), Mexico (0.7%) and Nepal (0.5%). The other 43.1% watch from other countries.

Question 5

Which country watches shorts the most?

Accepted Answer

India, with an estimated 28.1% of shorts's viewers.

Question 6

What age group watches shorts the most?

Accepted Answer

Viewers aged 25–44, an estimated 64.5% of the audience.

Question 7

Is shorts's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 18.9% are under 25, 64.5% are 25–44 and 16.7% are 45 or older.

Question 8

How many of shorts's viewers are under 18?

Accepted Answer

An estimated 5.5% of shorts's viewers are aged 13–17, so about 94.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of shorts's viewers are from the United States?

Accepted Answer

An estimated 6.6%, its number 3 country after India and Pakistan.

Question 10

Is shorts's audience international?

Accepted Answer

Yes. Its biggest country, India, has an estimated 28.1% of viewers; the other 71.9% watch from elsewhere, led by Pakistan and the United States.

Question 11

How much of shorts's audience is in high-paying countries?

Accepted Answer

At least 8.1% of viewers watch from the United States and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is shorts's RPM?

Accepted Answer

An estimated $0.34 per 1,000 long-form views, most likely between $0.11 and $5.60. Shorts earn differently and aren't included.

Question 13

Is shorts's RPM high or low?

Accepted Answer

Low. At an estimated $0.34 per 1,000 long-form views, shorts's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on shorts's public channel information. Only shorts's team can see the real figures in YouTube Studio.

Who watches shorts?

Age and Gender

Top Geographies

RPM

shorts audience FAQ