Question 1

Who watches SwagTab?

Accepted Answer

Nexlev estimates that SwagTab's audience is mostly men (87.8%). The biggest age groups are 35–44 (26.6%) and 25–34 (23.9%), and 79.6% of viewers watch from Germany.

Question 2

Is SwagTab's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 87.8% of viewers are men and 12.2% are women.

Question 3

How old are SwagTab's viewers?

Accepted Answer

The largest group is 35–44 at 26.6%, followed by 25–34 at 23.9%. Viewers aged 13–17 make up an estimated 4.4%.

Question 4

Where are SwagTab's viewers from?

Accepted Answer

Germany (79.6%), India (0.6%), the United States (0.3%), the Philippines (0.1%), the United Kingdom (0.1%), Indonesia (0.1%), Brazil (0.1%), Italy (0.1%), the Netherlands (0.1%) and Pakistan (0.0%). The other 19.0% watch from other countries.

Question 5

Which country watches SwagTab the most?

Accepted Answer

Germany, with an estimated 79.6% of SwagTab's viewers.

Question 6

What age group watches SwagTab the most?

Accepted Answer

Viewers aged 25–44, an estimated 50.5% of the audience.

Question 7

Is SwagTab's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 13.2% are under 25, 50.5% are 25–44 and 36.3% are 45 or older.

Question 8

How many of SwagTab's viewers are under 18?

Accepted Answer

An estimated 4.4% of SwagTab's viewers are aged 13–17, so about 95.6% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of SwagTab's viewers are from the United States?

Accepted Answer

An estimated 0.3%, its number 3 country after Germany and India.

Question 10

Is SwagTab's audience international?

Accepted Answer

Mostly not. An estimated 79.6% of viewers watch from Germany, and 20.4% from other countries, led by India and the United States.

Question 11

How much of SwagTab's audience is in high-paying countries?

Accepted Answer

At least 80.1% of viewers watch from Germany, the United States, the United Kingdom and the Netherlands, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is SwagTab's RPM?

Accepted Answer

An estimated $5.15 per 1,000 long-form views, most likely between $2.08 and $8.49. Shorts earn differently and aren't included.

Question 13

Is SwagTab's RPM high or low?

Accepted Answer

Medium. At an estimated $5.15 per 1,000 long-form views, SwagTab's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on SwagTab's public channel information. Only SwagTab's team can see the real figures in YouTube Studio.

Who watches SwagTab?

Age and Gender

Top Geographies

RPM

SwagTab audience FAQ