Question 1

Who watches SWOL?

Accepted Answer

Nexlev estimates that SWOL's audience is mostly men (88.6%). The biggest age groups are 25–34 (37.1%) and 18–24 (22.3%), and 38.9% of viewers watch from the United States.

Question 2

Is SWOL's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 88.6% of viewers are men and 11.4% are women.

Question 3

How old are SWOL's viewers?

Accepted Answer

The largest group is 25–34 at 37.1%, followed by 18–24 at 22.3%. Viewers aged 13–17 make up an estimated 9.2%.

Question 4

Where are SWOL's viewers from?

Accepted Answer

The United States (38.9%), the United Kingdom (4.7%), India (3.1%), Germany (3.0%), Canada (3.0%), the Philippines (2.4%), Australia (1.2%), Indonesia (0.8%), Brazil (0.5%) and Japan (0.3%). The other 42.0% watch from other countries.

Question 5

Which country watches SWOL the most?

Accepted Answer

The United States, with an estimated 38.9% of SWOL's viewers.

Question 6

What age group watches SWOL the most?

Accepted Answer

Viewers aged 18–34, an estimated 59.4% of the audience.

Question 7

Is SWOL's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 31.5% are under 25, 56.3% are 25–44 and 12.3% are 45 or older.

Question 8

How many of SWOL's viewers are under 18?

Accepted Answer

An estimated 9.2% of SWOL's viewers are aged 13–17, so about 90.8% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of SWOL's viewers are from the United States?

Accepted Answer

An estimated 38.9%, its biggest country.

Question 10

Is SWOL's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 38.9% of viewers; the other 61.1% watch from elsewhere, led by the United Kingdom and India.

Question 11

How much of SWOL's audience is in high-paying countries?

Accepted Answer

At least 50.8% of viewers watch from the United States, the United Kingdom, Germany, Canada and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is SWOL's RPM?

Accepted Answer

An estimated $2.92 per 1,000 long-form views, most likely between $0.90 and $8.18. Shorts earn differently and aren't included.

Question 13

Is SWOL's RPM high or low?

Accepted Answer

Low. At an estimated $2.92 per 1,000 long-form views, SWOL's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on SWOL's public channel information. Only SWOL's team can see the real figures in YouTube Studio.

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Who watches SWOL?

Is SWOL's audience mostly male or female?

How old are SWOL's viewers?

Where are SWOL's viewers from?

Predicting SWOL's audience

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SWOL audience FAQ

Who watches SWOL?

Is SWOL's audience mostly male or female?

How old are SWOL's viewers?

Where are SWOL's viewers from?

Which country watches SWOL the most?

What age group watches SWOL the most?

Is SWOL's audience young or old?

How many of SWOL's viewers are under 18?

What percentage of SWOL's viewers are from the United States?

Is SWOL's audience international?

How much of SWOL's audience is in high-paying countries?

What is SWOL's RPM?

Is SWOL's RPM high or low?

How accurate are these numbers?