Question 1

Who watches TeeVee?

Accepted Answer

Nexlev estimates that TeeVee's audience is a mix of men (42.1%) and women (57.9%). The biggest age groups are 25–34 (33.8%) and 35–44 (32.7%), and 35.3% of viewers watch from the United States.

Question 2

Is TeeVee's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 57.9% of viewers are women and 42.1% are men.

Question 3

How old are TeeVee's viewers?

Accepted Answer

The largest group is 25–34 at 33.8%, followed by 35–44 at 32.7%. Viewers aged 13–17 make up an estimated 7.9%.

Question 4

Where are TeeVee's viewers from?

Accepted Answer

The United States (35.3%), the Philippines (7.6%), the United Kingdom (6.1%), India (3.2%), Canada (2.0%), Indonesia (1.6%), Brazil (0.8%), Australia (0.8%), Germany (0.6%) and South Africa (0.6%). The other 41.3% watch from other countries.

Question 5

Which country watches TeeVee the most?

Accepted Answer

The United States, with an estimated 35.3% of TeeVee's viewers.

Question 6

What age group watches TeeVee the most?

Accepted Answer

Viewers aged 25–44, an estimated 66.5% of the audience.

Question 7

Is TeeVee's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 17.2% are under 25, 66.5% are 25–44 and 16.3% are 45 or older.

Question 8

How many of TeeVee's viewers are under 18?

Accepted Answer

An estimated 7.9% of TeeVee's viewers are aged 13–17, so about 92.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of TeeVee's viewers are from the United States?

Accepted Answer

An estimated 35.3%, its biggest country.

Question 10

Is TeeVee's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 35.3% of viewers; the other 64.7% watch from elsewhere, led by the Philippines and the United Kingdom.

Question 11

How much of TeeVee's audience is in high-paying countries?

Accepted Answer

At least 44.8% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is TeeVee's RPM?

Accepted Answer

An estimated $3.21 per 1,000 long-form views, most likely between $1.18 and $6.08. Shorts earn differently and aren't included.

Question 13

Is TeeVee's RPM high or low?

Accepted Answer

Medium. At an estimated $3.21 per 1,000 long-form views, TeeVee's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on TeeVee's public channel information. Only TeeVee's team can see the real figures in YouTube Studio.

Who watches TeeVee?

Age and Gender

Top Geographies

RPM

TeeVee audience FAQ