Welcome to the LEGO Group channel. A behind-the-scenes look at everything we’re building that isn’t made of bricks! (Don’t worry fans, there are still plenty of LEGO bricks!)
If you’re interested in a career with the LEGO Group, want to know how we interact with our wonderful community around the world or looking for our latest news, you’re in the right place.
Hear from our awesome teams themselves about our history, initiatives, products, big ideas, culture and goals for a brighter future. At the LEGO Group, a lot of hard work goes into making sure everything is awesome!
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For exclusive LEGO content from LEGO Star Wars, LEGO Ninjago, LEGO City and more - head on over to http://www.youtube.com/LEGO
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The LEGO Group YouTube stats
Subscribers, views, growth and top videos for The LEGO Group.
Top Denmark channels near The LEGO Group
The LEGO Group is #61 in Denmark by subscribers, among the top YouTube channels Nexlev tracks.
As of Nov 15, 2026, The LEGO Group has 651,000 subscribers, 45,796,749 total views and 385 videos on YouTube. In the last 30 days it got 1.9M views and gained 9K subscribers.
Data updated Nov 15, 2026
Channel Stats
Lifetime
Total Views
45,796,749
Last Upload
10 days ago
Days Since Start
3,747
Avg. Views Per Video
118,953
Avg. Monthly Uploads
3.13
Views & Subscribers
1.9M
4.27%Past 30 days
Monthly history for The LEGO Group
Last 12 months
Subscribers and views The LEGO Group gained each month
Month
Subscribers
Views
November 2026
+3,000
+675,981
October 2026
+10,000
+1,245,622
September 2026
+8,000
NexLev MCP
Research The LEGO Group inside Claude and ChatGPT
NexLev MCP brings channel analytics, revenue, similar channels and niche research into your AI assistant.
The LEGO Group's subscribers and views each day, with the daily change
Date
Subscribers
Views
Nov 15, 2026
651,000
45,796,749+35,689
Nov 14, 2026
651,000+1,000
45,761,060+99,827
Nov 13, 2026
650,000
45,661,233+72,336
Nov 12, 2026
650,000
45,588,897+27,080
Nov 11, 2026
650,000
45,561,817+15,842
Nov 10, 2026
650,000
45,545,975+10,268
Nov 9, 2026
650,000
45,535,707+44,457
Nov 8, 2026
650,000+1,000
45,491,250+69,526
Nov 7, 2026
649,000
45,421,724+123,455
Nov 6, 2026
649,000
45,298,269+136,043
Nov 5, 2026
649,000+1,000
45,162,226+14,421
Nov 4, 2026
648,000
45,147,805+3,119
Nov 3, 2026
648,000
45,144,686+8,408
Nov 2, 2026
648,000
45,136,278+15,510
The LEGO Group stats FAQ
How many subscribers does The LEGO Group have?
The LEGO Group has 651K subscribers (651,000) on YouTube as of Nov 15, 2026.
How many views does The LEGO Group have?
The LEGO Group's videos have 45.8M views (45,796,749) in total as of Nov 15, 2026.
How many videos has The LEGO Group uploaded?
The LEGO Group has 385 public videos on YouTube as of Nov 15, 2026.
How many views does The LEGO Group get?
The LEGO Group gets about 62.5K views a day: 1.9M views (1,874,817) in the 30 days up to Nov 15, 2026. Its recent videos get a median of 2.8K views each.
How many subscribers did The LEGO Group gain in the last 30 days?
The LEGO Group gained 9K subscribers in the 30 days up to Nov 15, 2026.
How many views did The LEGO Group get in the last 30 days?
The LEGO Group got 1.9M views (1,874,817) in the 30 days up to Nov 15, 2026.
How fast is The LEGO Group growing this week?
In the last 7 days The LEGO Group gained 1K subscribers, and gained 305.5K views.
How much did The LEGO Group grow in October 2026?
In October 2026 The LEGO Group gained 10K subscribers, and gained 1.2M views.
How many views did The LEGO Group get in the last year?
The LEGO Group got 10.4M views (10,358,934) and gained 39K subscribers in the 12 months up to Nov 15, 2026.
Is The LEGO Group growing?
Yes. The LEGO Group got 1.9M views in the last 30 days, 163% more than its average of 713.3K a month over the last 90 days.
How many views does The LEGO Group get per video?
The LEGO Group averages about 119K views per video across its 385 uploads.
What is The LEGO Group's YouTube rank?
The LEGO Group ranks #61 in Denmark and #127,826 worldwide by subscribers among the top 200K YouTube channels Nexlev tracks, as of Nov 15, 2026.
How much does The LEGO Group make?
Nexlev estimates The LEGO Group makes about $2.6K a month and $31.1K a year from YouTube ads, at an RPM of $1.39, based on its 1.9M long-form views between Oct 16, 2026 and Nov 15, 2026.
How much does The LEGO Group make a month?
About $2.6K a month. Nexlev estimates The LEGO Group earned $2.6K from YouTube ads between Oct 16, 2026 and Nov 15, 2026, most likely between $670.0 and $11.1K.
How much does The LEGO Group make a year?
At its current pace, about $31.1K a year from YouTube ads, most likely between $8.0K and $132.6K. This is last month's estimate times 12.
How much does The LEGO Group make per day?
About $86.43 a day from YouTube ads, averaged over the 30 days between Oct 16, 2026 and Nov 15, 2026.
How much does The LEGO Group make per video?
An average The LEGO Group video gets about 119K views, which at $1.39 RPM is roughly $165 in ad earnings.
How much has The LEGO Group made in total?
About $63.4K in YouTube ad revenue over the channel's lifetime, most likely between $16.3K and $269.8K, from 45.8M views.
What is The LEGO Group's RPM?
An estimated $1.41 per 1,000 long-form views, most likely between $0.36 and $6.00. Shorts earn differently and aren't included.
Is The LEGO Group's RPM high or low?
Low. At an estimated $1.41 per 1,000 long-form views, The LEGO Group's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.
Who watches The LEGO Group?
Nexlev estimates that The LEGO Group's audience is mostly men (76.8%). The biggest age groups are 25–34 (33.5%) and 35–44 (29.0%), and 16.4% of viewers watch from the United States.
Which country watches The LEGO Group the most?
The United States, with an estimated 16.4% of The LEGO Group's viewers.
What percentage of The LEGO Group's viewers are from the United States?
An estimated 16.4%, its biggest country.
Is The LEGO Group's audience mostly male or female?
Mostly male. An estimated 76.8% of viewers are men and 23.2% are women.
What age group watches The LEGO Group the most?
Viewers aged 25–44, an estimated 62.5% of the audience.
How often does The LEGO Group upload?
The LEGO Group posts about 2.2 videos a month, based on its last 26 long-form uploads.
What is The LEGO Group's most popular video?
"LEGO Bricks In The Making", with 7.4M views.
What is The LEGO Group's latest video?
"The LEGO® Holiday Ad 2026 | Gift the joy of LEGO Bricks", published Nov 5, 2026.
When did The LEGO Group start their YouTube channel?
The LEGO Group joined YouTube on Aug 12, 2016, about 10 years ago.
Where is The LEGO Group from?
The LEGO Group lists Denmark as its country on YouTube.
How can I contact The LEGO Group?
The LEGO Group lists a business email behind the "View email address" button on its YouTube About page. It also links to LEGO.com, LEGO Facebook, LEGO Instagram and LEGO YouTube.
Is The LEGO Group monetized?
Yes. The LEGO Group is monetized, as of Nov 14, 2026.
What is The LEGO Group's YouTube channel ID?
The LEGO Group's channel ID is UCpeX7ds2tTpiRMwga0jUq8g and its handle is @TheLEGOGroup.
