Question 1

Who watches The Masters?

Accepted Answer

Nexlev estimates that The Masters's audience is mostly men (91.7%). The biggest age groups are 25–34 (23.8%) and 35–44 (21.0%), and 50.8% of viewers watch from the United States.

Question 2

Is The Masters's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 91.7% of viewers are men and 8.3% are women.

Question 3

How old are The Masters's viewers?

Accepted Answer

The largest group is 25–34 at 23.8%, followed by 35–44 at 21.0%. Viewers aged 13–17 make up an estimated 2.8%.

Question 4

Where are The Masters's viewers from?

Accepted Answer

The United States (50.8%), the United Kingdom (5.1%), Canada (4.7%), Australia (2.9%), India (1.9%), the Philippines (1.4%), Germany (1.2%), South Africa (0.4%), Indonesia (0.3%) and Japan (0.2%). The other 31.1% watch from other countries.

Question 5

Which country watches The Masters the most?

Accepted Answer

The United States, with an estimated 50.8% of The Masters's viewers.

Question 6

What age group watches The Masters the most?

Accepted Answer

Viewers aged 25–44, an estimated 44.8% of the audience.

Question 7

Is The Masters's audience young or old?

Accepted Answer

It leans toward viewers aged 45 and over. An estimated 9.6% are under 25, 44.8% are 25–44 and 45.6% are 45 or older.

Question 8

How many of The Masters's viewers are under 18?

Accepted Answer

An estimated 2.8% of The Masters's viewers are aged 13–17, so about 97.2% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of The Masters's viewers are from the United States?

Accepted Answer

An estimated 50.8%, its biggest country.

Question 10

Is The Masters's audience international?

Accepted Answer

Mostly not. An estimated 50.8% of viewers watch from the United States, and 49.2% from other countries, led by the United Kingdom and Canada.

Question 11

How much of The Masters's audience is in high-paying countries?

Accepted Answer

At least 64.7% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is The Masters's RPM?

Accepted Answer

An estimated $6.91 per 1,000 long-form views, most likely between $1.80 and $13.58. Shorts earn differently and aren't included.

Question 13

Is The Masters's RPM high or low?

Accepted Answer

Medium. At an estimated $6.91 per 1,000 long-form views, The Masters's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on The Masters's public channel information. Only The Masters's team can see the real figures in YouTube Studio.

Who watches The Masters?

Age and Gender

Top Geographies

RPM

The Masters audience FAQ