Which country watches Then & Now the most?

The United States, with an estimated 32.8% of Then & Now's viewers.

What age group watches Then & Now the most?

Viewers aged 25–44, an estimated 54.7% of the audience.

What is Then & Now's RPM?

An estimated $5.13 per 1,000 long-form views, most likely between $1.78 and $8.80. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Then & Now's public channel information. Only Then & Now's team can see the real figures in YouTube Studio.

Then & NowMonetized

@ThenNow

556K subscribers
226 videos
42.6M views
Joined Jun 24, 2016

Then & Now is creating video essays about History, Politics and Philosophy

Who watches Then & Now?

Estimated gender, age, top countries and RPM for Then & Now, from Nexlev's audience model.

Who watches Then & Now? Estimated audience: 86.3% men, 54.7% aged 25–44 and 32.8% in the United States. Estimated long-form RPM: $5.13.

Age and Gender

Est. viewership

13-17 years

4.4%

18-24 years

13.9%

25-34 years

34.4%

35-44 years

20.3%

45-54 years

12.6%

55-64 years

7.2%

65+ years

7.2%

Top Geographies

Est. viewership

United States

32.8%

India

6.3%

United Kingdom

4.5%

Canada

3.5%

Germany

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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Then & Now audience FAQ

Who watches Then & Now?

Nexlev estimates that Then & Now's audience is mostly men (86.3%). The biggest age groups are 25–34 (34.4%) and 35–44 (20.3%), and 32.8% of viewers watch from the United States.

Is Then & Now's audience mostly male or female?

Mostly male. An estimated 86.3% of viewers are men and 13.7% are women.

How old are Then & Now's viewers?

The largest group is 25–34 at 34.4%, followed by 35–44 at 20.3%. Viewers aged 13–17 make up an estimated 4.4%.

Where are Then & Now's viewers from?

The United States (32.8%), India (6.3%), the United Kingdom (4.5%), Canada (3.5%), Germany (2.4%), the Philippines (1.7%), Australia (1.5%), Brazil (0.5%), Pakistan (0.5%) and Indonesia (0.4%). The other 45.8% watch from other countries.

Predicting Then & Now's audience

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