Question 1

Who watches The Walking Dead?

Accepted Answer

Nexlev estimates that The Walking Dead's audience is mostly men (70.8%). The biggest age groups are 25–34 (35.1%) and 35–44 (21.2%), and 43.9% of viewers watch from the United States.

Question 2

Is The Walking Dead's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 70.8% of viewers are men and 29.2% are women.

Question 3

How old are The Walking Dead's viewers?

Accepted Answer

The largest group is 25–34 at 35.1%, followed by 35–44 at 21.2%. Viewers aged 13–17 make up an estimated 5.7%.

Question 4

Where are The Walking Dead's viewers from?

Accepted Answer

The United States (43.9%), the United Kingdom (4.8%), India (3.5%), Canada (3.0%), Germany (1.6%), the Philippines (1.2%), Australia (1.1%), Brazil (0.4%), South Africa (0.4%) and Indonesia (0.3%). The other 39.7% watch from other countries.

Question 5

Which country watches The Walking Dead the most?

Accepted Answer

The United States, with an estimated 43.9% of The Walking Dead's viewers.

Question 6

What age group watches The Walking Dead the most?

Accepted Answer

Viewers aged 25–44, an estimated 56.3% of the audience.

Question 7

Is The Walking Dead's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 17.2% are under 25, 56.3% are 25–44 and 26.5% are 45 or older.

Question 8

How many of The Walking Dead's viewers are under 18?

Accepted Answer

An estimated 5.7% of The Walking Dead's viewers are aged 13–17, so about 94.3% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of The Walking Dead's viewers are from the United States?

Accepted Answer

An estimated 43.9%, its biggest country.

Question 10

Is The Walking Dead's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 43.9% of viewers; the other 56.1% watch from elsewhere, led by the United Kingdom and India.

Question 11

How much of The Walking Dead's audience is in high-paying countries?

Accepted Answer

At least 54.4% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is The Walking Dead's RPM?

Accepted Answer

An estimated $3.15 per 1,000 long-form views, most likely between $0.99 and $8.18. Shorts earn differently and aren't included.

Question 13

Is The Walking Dead's RPM high or low?

Accepted Answer

Medium. At an estimated $3.15 per 1,000 long-form views, The Walking Dead's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on The Walking Dead's public channel information. Only The Walking Dead's team can see the real figures in YouTube Studio.

Who watches The Walking Dead?

Age and Gender

Top Geographies

RPM

The Walking Dead audience FAQ