Which country watches TODAY the most?

The United States, with an estimated 55.1% of TODAY's viewers.

What age group watches TODAY the most?

Viewers aged 35–44, an estimated 20.2% of the audience.

An estimated $5.15 per 1,000 long-form views, most likely between $1.82 and $11.03. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on TODAY's public channel information. Only TODAY's team can see the real figures in YouTube Studio.

TODAYMonetized

@TODAY

5.1M subscribers
57K videos
4.5B views
Joined Aug 21, 2013

TODAY is your destination for the latest news and entertainment, exclusive interviews, podcasts, original video series, and expert advice on wellness, parenting, food, and more. Your day starts here.

TODAY
the
show
Matt
Lauer
Savannah
Guthrie
Al

Who watches TODAY?

Estimated gender, age, top countries and RPM for TODAY, from Nexlev's audience model.

Who watches TODAY? Estimated audience: 50.9% women, 20.2% aged 35–44 and 55.1% in the United States. Estimated long-form RPM: $5.15.

Age and Gender

Est. viewership

13-17 years

2.8%

18-24 years

5.6%

25-34 years

16.9%

35-44 years

20.2%

45-54 years

17.1%

55-64 years

19.8%

65+ years

17.7%

Top Geographies

Est. viewership

United States

55.1%

United Kingdom

5.5%

Canada

3.9%

India

2.6%

Australia

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do TODAY viewers want?

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What viewers love
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TODAY audience FAQ

Who watches TODAY?

Nexlev estimates that TODAY's audience is a mix of men (49.1%) and women (50.9%). The biggest age groups are 35–44 (20.2%) and 55–64 (19.8%), and 55.1% of viewers watch from the United States.

Is TODAY's audience mostly male or female?

It's mixed. An estimated 50.9% of viewers are women and 49.1% are men.

How old are TODAY's viewers?

The largest group is 35–44 at 20.2%, followed by 55–64 at 19.8%. Viewers aged 13–17 make up an estimated 2.8%.

Where are TODAY's viewers from?

The United States (55.1%), the United Kingdom (5.5%), Canada (3.9%), India (2.6%), Australia (1.8%), the Philippines (1.0%), South Africa (0.6%), Germany (0.6%), Pakistan (0.2%) and Indonesia (0.1%). The other 28.6% watch from other countries.

Predicting TODAY's audience

Reading the channel's recent videos…

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Channels ranked near TODAY

TODAY is #9,052 worldwide by subscribers, among the top YouTube channels Nexlev tracks.

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Who watches TODAY?

Age and Gender

Top Geographies

RPM

TODAY audience FAQ

Who watches TODAY?

Is TODAY's audience mostly male or female?

How old are TODAY's viewers?

Where are TODAY's viewers from?

Predicting TODAY's audience

Channels ranked near TODAY

More free YouTube tools

Age and Gender

Top Geographies

RPM

TODAY audience FAQ

Who watches TODAY?

Is TODAY's audience mostly male or female?

How old are TODAY's viewers?

Where are TODAY's viewers from?

Which country watches TODAY the most?

What age group watches TODAY the most?

What is TODAY's RPM?

How accurate are these numbers?