Question 1

Who watches Top 3?

Accepted Answer

Nexlev estimates that Top 3's audience is mostly men (70.0%). The biggest age groups are 25–34 (33.0%) and 35–44 (27.8%), and 52.1% of viewers watch from Indonesia.

Question 2

Is Top 3's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 70.0% of viewers are men and 30.0% are women.

Question 3

How old are Top 3's viewers?

Accepted Answer

The largest group is 25–34 at 33.0%, followed by 35–44 at 27.8%. Viewers aged 13–17 make up an estimated 4.9%.

Question 4

Where are Top 3's viewers from?

Accepted Answer

Indonesia (52.1%), the United States (7.8%), Malaysia (4.1%), India (3.0%), the Philippines (2.7%), the United Kingdom (1.2%), Mexico (1.0%), Brazil (0.7%), Canada (0.7%) and Germany (0.5%). The other 26.1% watch from other countries.

Question 5

Which country watches Top 3 the most?

Accepted Answer

Indonesia, with an estimated 52.1% of Top 3's viewers.

Question 6

What age group watches Top 3 the most?

Accepted Answer

Viewers aged 25–44, an estimated 60.8% of the audience.

Question 7

Is Top 3's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 15.9% are under 25, 60.8% are 25–44 and 23.4% are 45 or older.

Question 8

How many of Top 3's viewers are under 18?

Accepted Answer

An estimated 4.9% of Top 3's viewers are aged 13–17, so about 95.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Top 3's viewers are from the United States?

Accepted Answer

An estimated 7.8%, its number 2 country after Indonesia.

Question 10

Is Top 3's audience international?

Accepted Answer

Mostly not. An estimated 52.1% of viewers watch from Indonesia, and 47.9% from other countries, led by the United States and Malaysia.

Question 11

How much of Top 3's audience is in high-paying countries?

Accepted Answer

At least 10.2% of viewers watch from the United States, the United Kingdom, Canada and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Top 3's RPM?

Accepted Answer

An estimated $1.60 per 1,000 long-form views, most likely between $0.46 and $8.82. Shorts earn differently and aren't included.

Question 13

Is Top 3's RPM high or low?

Accepted Answer

Low. At an estimated $1.60 per 1,000 long-form views, Top 3's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Top 3's public channel information. Only Top 3's team can see the real figures in YouTube Studio.

Who watches Top 3?

Age and Gender

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RPM

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Who watches Top 3?

Is Top 3's audience mostly male or female?

How old are Top 3's viewers?

Where are Top 3's viewers from?

Predicting Top 3's audience

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Age and Gender

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Top 3 audience FAQ

Who watches Top 3?

Is Top 3's audience mostly male or female?

How old are Top 3's viewers?

Where are Top 3's viewers from?

Which country watches Top 3 the most?

What age group watches Top 3 the most?

Is Top 3's audience young or old?

How many of Top 3's viewers are under 18?

What percentage of Top 3's viewers are from the United States?

Is Top 3's audience international?

How much of Top 3's audience is in high-paying countries?

What is Top 3's RPM?

Is Top 3's RPM high or low?

How accurate are these numbers?