Question 1

Who watches Treehouse Direct?

Accepted Answer

Nexlev estimates that Treehouse Direct's audience is mostly women (60.7%). The biggest age groups are 25–34 (43.7%) and 35–44 (29.5%), and 23.4% of viewers watch from the United States.

Question 2

Is Treehouse Direct's audience mostly male or female?

Accepted Answer

Mostly female. An estimated 60.7% of viewers are women and 39.3% are men.

Question 3

How old are Treehouse Direct's viewers?

Accepted Answer

The largest group is 25–34 at 43.7%, followed by 35–44 at 29.5%. Viewers aged 13–17 make up an estimated 3.4%.

Question 4

Where are Treehouse Direct's viewers from?

Accepted Answer

The United States (23.4%), India (9.3%), the Philippines (4.6%), Indonesia (3.7%), Brazil (3.1%), the United Kingdom (2.2%), Canada (1.0%), Vietnam (0.9%), Pakistan (0.9%) and Bangladesh (0.7%). The other 50.3% watch from other countries.

Question 5

Which country watches Treehouse Direct the most?

Accepted Answer

The United States, with an estimated 23.4% of Treehouse Direct's viewers.

Question 6

What age group watches Treehouse Direct the most?

Accepted Answer

Viewers aged 25–44, an estimated 73.2% of the audience.

Question 7

Is Treehouse Direct's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 11.7% are under 25, 73.2% are 25–44 and 15.2% are 45 or older.

Question 8

How many of Treehouse Direct's viewers are under 18?

Accepted Answer

An estimated 3.4% of Treehouse Direct's viewers are aged 13–17, so about 96.6% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Treehouse Direct's viewers are from the United States?

Accepted Answer

An estimated 23.4%, its biggest country.

Question 10

Is Treehouse Direct's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 23.4% of viewers; the other 76.6% watch from elsewhere, led by India and the Philippines.

Question 11

How much of Treehouse Direct's audience is in high-paying countries?

Accepted Answer

At least 26.6% of viewers watch from the United States, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Treehouse Direct's RPM?

Accepted Answer

An estimated $2.20 per 1,000 long-form views, most likely between $0.46 and $8.97. Shorts earn differently and aren't included.

Question 13

Is Treehouse Direct's RPM high or low?

Accepted Answer

Low. At an estimated $2.20 per 1,000 long-form views, Treehouse Direct's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Treehouse Direct's public channel information. Only Treehouse Direct's team can see the real figures in YouTube Studio.

Who watches Treehouse Direct?

Age and Gender

Top Geographies

RPM

Treehouse Direct audience FAQ