Question 1

Who watches Trixie Mattel?

Accepted Answer

Nexlev estimates that Trixie Mattel's audience is a mix of men (41.4%) and women (58.6%). The biggest age groups are 25–34 (32.3%) and 35–44 (23.2%), and 38.0% of viewers watch from the United States.

Question 2

Is Trixie Mattel's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 58.6% of viewers are women and 41.4% are men.

Question 3

How old are Trixie Mattel's viewers?

Accepted Answer

The largest group is 25–34 at 32.3%, followed by 35–44 at 23.2%. Viewers aged 13–17 make up an estimated 6.9%.

Question 4

Where are Trixie Mattel's viewers from?

Accepted Answer

The United States (38.0%), the United Kingdom (6.3%), India (4.8%), the Philippines (3.3%), Canada (2.5%), Germany (1.9%), Australia (1.2%), Indonesia (0.9%), Brazil (0.8%) and South Africa (0.6%). The other 39.9% watch from other countries.

Question 5

Which country watches Trixie Mattel the most?

Accepted Answer

The United States, with an estimated 38.0% of Trixie Mattel's viewers.

Question 6

What age group watches Trixie Mattel the most?

Accepted Answer

Viewers aged 25–44, an estimated 55.5% of the audience.

Question 7

Is Trixie Mattel's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 21.1% are under 25, 55.5% are 25–44 and 23.4% are 45 or older.

Question 8

How many of Trixie Mattel's viewers are under 18?

Accepted Answer

An estimated 6.9% of Trixie Mattel's viewers are aged 13–17, so about 93.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Trixie Mattel's viewers are from the United States?

Accepted Answer

An estimated 38.0%, its biggest country.

Question 10

Is Trixie Mattel's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 38.0% of viewers; the other 62.0% watch from elsewhere, led by the United Kingdom and India.

Question 11

How much of Trixie Mattel's audience is in high-paying countries?

Accepted Answer

At least 49.9% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Trixie Mattel's RPM?

Accepted Answer

An estimated $3.54 per 1,000 long-form views, most likely between $1.06 and $7.67. Shorts earn differently and aren't included.

Question 13

Is Trixie Mattel's RPM high or low?

Accepted Answer

Medium. At an estimated $3.54 per 1,000 long-form views, Trixie Mattel's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Trixie Mattel's public channel information. Only Trixie Mattel's team can see the real figures in YouTube Studio.

Who watches Trixie Mattel?

Age and Gender

Top Geographies

RPM

Trixie Mattel audience FAQ