Question 1

Who watches two/thirds?

Accepted Answer

Nexlev estimates that two/thirds's audience is mostly men (79.8%). The biggest age groups are 25–34 (32.5%) and 35–44 (24.4%), and 41.5% of viewers watch from the United States.

Question 2

Is two/thirds's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 79.8% of viewers are men and 20.2% are women.

Question 3

How old are two/thirds's viewers?

Accepted Answer

The largest group is 25–34 at 32.5%, followed by 35–44 at 24.4%. Viewers aged 13–17 make up an estimated 13.1%.

Question 4

Where are two/thirds's viewers from?

Accepted Answer

The United States (41.5%), the United Kingdom (10.5%), Canada (3.3%), India (2.6%), the Philippines (2.0%), Australia (1.9%), Germany (1.4%), South Africa (0.5%), Indonesia (0.2%) and Brazil (0.2%). The other 35.8% watch from other countries.

Question 5

Which country watches two/thirds the most?

Accepted Answer

The United States, with an estimated 41.5% of two/thirds's viewers.

Question 6

What age group watches two/thirds the most?

Accepted Answer

Viewers aged 25–44, an estimated 56.9% of the audience.

Question 7

Is two/thirds's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 30.5% are under 25, 56.9% are 25–44 and 12.6% are 45 or older.

Question 8

How many of two/thirds's viewers are under 18?

Accepted Answer

An estimated 13.1% of two/thirds's viewers are aged 13–17, so about 86.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of two/thirds's viewers are from the United States?

Accepted Answer

An estimated 41.5%, its biggest country.

Question 10

Is two/thirds's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 41.5% of viewers; the other 58.5% watch from elsewhere, led by the United Kingdom and Canada.

Question 11

How much of two/thirds's audience is in high-paying countries?

Accepted Answer

At least 58.6% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is two/thirds's RPM?

Accepted Answer

An estimated $7.61 per 1,000 long-form views, most likely between $2.46 and $15.71. Shorts earn differently and aren't included.

Question 13

Is two/thirds's RPM high or low?

Accepted Answer

Medium. At an estimated $7.61 per 1,000 long-form views, two/thirds's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on two/thirds's public channel information. Only two/thirds's team can see the real figures in YouTube Studio.

Who watches two/thirds?

Age and Gender

Top Geographies

RPM

two/thirds audience FAQ