Question 1

Who watches UMA?

Accepted Answer

Nexlev estimates that UMA's audience is mostly men (64.4%). The biggest age groups are 25–34 (37.2%) and 35–44 (24.1%), and 18.7% of viewers watch from Thailand.

Question 2

Is UMA's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 64.4% of viewers are men and 35.6% are women.

Question 3

How old are UMA's viewers?

Accepted Answer

The largest group is 25–34 at 37.2%, followed by 35–44 at 24.1%. Viewers aged 13–17 make up an estimated 4.5%.

Question 4

Where are UMA's viewers from?

Accepted Answer

Thailand (18.7%), Indonesia (4.9%), India (4.1%), Brazil (3.8%), Romania (3.2%), the United States (2.5%), Myanmar (2.0%), Cambodia (1.6%), Germany (1.6%) and Kazakhstan (1.0%). The other 56.7% watch from other countries.

Question 5

Which country watches UMA the most?

Accepted Answer

Thailand, with an estimated 18.7% of UMA's viewers.

Question 6

What age group watches UMA the most?

Accepted Answer

Viewers aged 25–44, an estimated 61.3% of the audience.

Question 7

Is UMA's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 16.6% are under 25, 61.3% are 25–44 and 22.1% are 45 or older.

Question 8

How many of UMA's viewers are under 18?

Accepted Answer

An estimated 4.5% of UMA's viewers are aged 13–17, so about 95.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of UMA's viewers are from the United States?

Accepted Answer

An estimated 2.5%, its number 6 country after Thailand, Indonesia, India, Brazil and Romania.

Question 10

Is UMA's audience international?

Accepted Answer

Yes. Its biggest country, Thailand, has an estimated 18.7% of viewers; the other 81.3% watch from elsewhere, led by Indonesia and India.

Question 11

How much of UMA's audience is in high-paying countries?

Accepted Answer

At least 4.1% of viewers watch from the United States and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is UMA's RPM?

Accepted Answer

An estimated $1.06 per 1,000 long-form views, most likely between $0.34 and $4.99. Shorts earn differently and aren't included.

Question 13

Is UMA's RPM high or low?

Accepted Answer

Low. At an estimated $1.06 per 1,000 long-form views, UMA's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on UMA's public channel information. Only UMA's team can see the real figures in YouTube Studio.

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Who watches UMA?

Is UMA's audience mostly male or female?

How old are UMA's viewers?

Where are UMA's viewers from?

Predicting UMA's audience

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Age and Gender

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UMA audience FAQ

Who watches UMA?

Is UMA's audience mostly male or female?

How old are UMA's viewers?

Where are UMA's viewers from?

Which country watches UMA the most?

What age group watches UMA the most?

Is UMA's audience young or old?

How many of UMA's viewers are under 18?

What percentage of UMA's viewers are from the United States?

Is UMA's audience international?

How much of UMA's audience is in high-paying countries?

What is UMA's RPM?

Is UMA's RPM high or low?

How accurate are these numbers?