Question 1

Who watches Unbox Therapy?

Accepted Answer

Nexlev estimates that Unbox Therapy's audience is mostly men (85.7%). The biggest age groups are 25–34 (36.7%) and 35–44 (25.6%), and 24.1% of viewers watch from the United States.

Question 2

Is Unbox Therapy's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 85.7% of viewers are men and 14.3% are women.

Question 3

How old are Unbox Therapy's viewers?

Accepted Answer

The largest group is 25–34 at 36.7%, followed by 35–44 at 25.6%. Viewers aged 13–17 make up an estimated 4.4%.

Question 4

Where are Unbox Therapy's viewers from?

Accepted Answer

The United States (24.1%), India (14.6%), the United Kingdom (4.5%), the Philippines (1.9%), Canada (1.8%), Indonesia (0.9%), Germany (0.7%), Australia (0.6%), Pakistan (0.6%) and Mexico (0.5%). The other 49.8% watch from other countries.

Question 5

Which country watches Unbox Therapy the most?

Accepted Answer

The United States, with an estimated 24.1% of Unbox Therapy's viewers.

Question 6

What age group watches Unbox Therapy the most?

Accepted Answer

Viewers aged 25–44, an estimated 62.3% of the audience.

Question 7

Is Unbox Therapy's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 17.1% are under 25, 62.3% are 25–44 and 20.7% are 45 or older.

Question 8

How many of Unbox Therapy's viewers are under 18?

Accepted Answer

An estimated 4.4% of Unbox Therapy's viewers are aged 13–17, so about 95.6% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Unbox Therapy's viewers are from the United States?

Accepted Answer

An estimated 24.1%, its biggest country.

Question 10

Is Unbox Therapy's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 24.1% of viewers; the other 75.9% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of Unbox Therapy's audience is in high-paying countries?

Accepted Answer

At least 31.7% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Unbox Therapy's RPM?

Accepted Answer

An estimated $3.32 per 1,000 long-form views, most likely between $1.27 and $6.83. Shorts earn differently and aren't included.

Question 13

Is Unbox Therapy's RPM high or low?

Accepted Answer

Medium. At an estimated $3.32 per 1,000 long-form views, Unbox Therapy's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Unbox Therapy's public channel information. Only Unbox Therapy's team can see the real figures in YouTube Studio.

Who watches Unbox Therapy?

Age and Gender

Top Geographies

RPM

Unbox Therapy audience FAQ