The Best-Fitting Bra You've Ever Worn Was Probably Designed by Someone You've Never Heard Of. For 25 years, our founders were the unseen hands behind some of the most worn intimate apparel in the world — designing for brands like Victoria's Secret, Nike, Triumph, Maidenform, Spanx, Lululemon, and more. They learned that fit is not a matter of size charts. It's a matter of construction — of how a band distributes weight, how a strap angles across a shoulder, how a fabric moves with a body rather than against it.