Which country watches Walmart the most?

The United States, with an estimated 46.6% of Walmart's viewers.

What age group watches Walmart the most?

Viewers aged 25–44, an estimated 57.1% of the audience.

What is Walmart's RPM?

An estimated $6.13 per 1,000 long-form views, most likely between $1.93 and $13.20. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Walmart's public channel information. Only Walmart's team can see the real figures in YouTube Studio.

WalmartNot monetized

@Walmart

918K subscribers
751 videos
165.5M views
United States
Joined Feb 12, 2006

Save money. Live better.

Mom
money
savings
walmart
wal-mart
frugal

Who watches Walmart?

Estimated gender, age, top countries and RPM for Walmart, from Nexlev's audience model.

Who watches Walmart? Estimated audience: 53.5% women, 57.1% aged 25–44 and 46.6% in the United States. Estimated long-form RPM: $6.13.

Age and Gender

Est. viewership

13-17 years

18-24 years

8.4%

25-34 years

34.5%

35-44 years

22.6%

45-54 years

15.3%

55-64 years

9.3%

65+ years

6.8%

Top Geographies

Est. viewership

United States

46.6%

United Kingdom

4.6%

India

4.6%

Canada

3.4%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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Walmart audience FAQ

Who watches Walmart?

Nexlev estimates that Walmart's audience is a mix of men (46.5%) and women (53.5%). The biggest age groups are 25–34 (34.5%) and 35–44 (22.6%), and 46.6% of viewers watch from the United States.

Is Walmart's audience mostly male or female?

It's mixed. An estimated 53.5% of viewers are women and 46.5% are men.

How old are Walmart's viewers?

The largest group is 25–34 at 34.5%, followed by 35–44 at 22.6%. Viewers aged 13–17 make up an estimated 3.0%.

Where are Walmart's viewers from?

The United States (46.6%), the United Kingdom (4.6%), India (4.6%), Canada (3.4%), the Philippines (1.3%), Australia (1.0%), Germany (0.8%), Brazil (0.5%), Indonesia (0.5%) and South Africa (0.4%). The other 36.3% watch from other countries.

Predicting Walmart's audience

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