Question 1

Who watches What If?

Accepted Answer

Nexlev estimates that What If's audience is mostly men (83.1%). The biggest age groups are 35–44 (29.1%) and 25–34 (27.4%), and 38.8% of viewers watch from the United States.

Question 2

Is What If's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 83.1% of viewers are men and 16.9% are women.

Question 3

How old are What If's viewers?

Accepted Answer

The largest group is 35–44 at 29.1%, followed by 25–34 at 27.4%. Viewers aged 13–17 make up an estimated 5.5%.

Question 4

Where are What If's viewers from?

Accepted Answer

The United States (38.8%), the United Kingdom (5.5%), India (5.0%), the Philippines (3.2%), Canada (3.2%), Australia (1.3%), Germany (1.0%), Indonesia (0.4%), South Africa (0.3%) and Brazil (0.3%). The other 41.1% watch from other countries.

Question 5

Which country watches What If the most?

Accepted Answer

The United States, with an estimated 38.8% of What If's viewers.

Question 6

What age group watches What If the most?

Accepted Answer

Viewers aged 25–44, an estimated 56.5% of the audience.

Question 7

Is What If's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 14.5% are under 25, 56.5% are 25–44 and 29.1% are 45 or older.

Question 8

How many of What If's viewers are under 18?

Accepted Answer

An estimated 5.5% of What If's viewers are aged 13–17, so about 94.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of What If's viewers are from the United States?

Accepted Answer

An estimated 38.8%, its biggest country.

Question 10

Is What If's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 38.8% of viewers; the other 61.2% watch from elsewhere, led by the United Kingdom and India.

Question 11

How much of What If's audience is in high-paying countries?

Accepted Answer

At least 49.8% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is What If's RPM?

Accepted Answer

An estimated $5.71 per 1,000 long-form views, most likely between $1.97 and $11.74. Shorts earn differently and aren't included.

Question 13

Is What If's RPM high or low?

Accepted Answer

Medium. At an estimated $5.71 per 1,000 long-form views, What If's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on What If's public channel information. Only What If's team can see the real figures in YouTube Studio.

Who watches What If?

Age and Gender

Top Geographies

RPM

What If audience FAQ