Question 1

Who watches Wilton?

Accepted Answer

Nexlev estimates that Wilton's audience is a mix of men (42.8%) and women (57.2%). The biggest age groups are 25–34 (28.6%) and 35–44 (26.2%), and 25.8% of viewers watch from the United States.

Question 2

Is Wilton's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 57.2% of viewers are women and 42.8% are men.

Question 3

How old are Wilton's viewers?

Accepted Answer

The largest group is 25–34 at 28.6%, followed by 35–44 at 26.2%. Viewers aged 13–17 make up an estimated 4.4%.

Question 4

Where are Wilton's viewers from?

Accepted Answer

The United States (25.8%), India (13.3%), the United Kingdom (3.5%), Brazil (2.8%), the Philippines (2.7%), Indonesia (2.0%), Canada (1.7%), Germany (0.8%), Pakistan (0.8%) and Australia (0.5%). The other 46.1% watch from other countries.

Question 5

Which country watches Wilton the most?

Accepted Answer

The United States, with an estimated 25.8% of Wilton's viewers.

Question 6

What age group watches Wilton the most?

Accepted Answer

Viewers aged 25–44, an estimated 54.8% of the audience.

Question 7

Is Wilton's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 14.1% are under 25, 54.8% are 25–44 and 31.1% are 45 or older.

Question 8

How many of Wilton's viewers are under 18?

Accepted Answer

An estimated 4.4% of Wilton's viewers are aged 13–17, so about 95.6% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Wilton's viewers are from the United States?

Accepted Answer

An estimated 25.8%, its biggest country.

Question 10

Is Wilton's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 25.8% of viewers; the other 74.2% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of Wilton's audience is in high-paying countries?

Accepted Answer

At least 32.3% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Wilton's RPM?

Accepted Answer

An estimated $2.21 per 1,000 long-form views, most likely between $0.60 and $8.01. Shorts earn differently and aren't included.

Question 13

Is Wilton's RPM high or low?

Accepted Answer

Low. At an estimated $2.21 per 1,000 long-form views, Wilton's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Wilton's public channel information. Only Wilton's team can see the real figures in YouTube Studio.

Who watches Wilton?

Age and Gender

Top Geographies

RPM

Wilton audience FAQ