Question 1

Who watches Wimbledon?

Accepted Answer

Nexlev estimates that Wimbledon's audience is mostly men (77.9%). The biggest age groups are 25–34 (21.9%) and 45–54 (18.2%), and 19.3% of viewers watch from the United States.

Question 2

Is Wimbledon's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 77.9% of viewers are men and 22.1% are women.

Question 3

How old are Wimbledon's viewers?

Accepted Answer

The largest group is 25–34 at 21.9%, followed by 45–54 at 18.2%. Viewers aged 13–17 make up an estimated 3.3%.

Question 4

Where are Wimbledon's viewers from?

Accepted Answer

The United States (19.3%), the United Kingdom (10.0%), the Philippines (4.5%), India (3.5%), Australia (2.7%), Canada (2.7%), Germany (1.8%), Indonesia (1.3%), South Africa (1.1%) and Brazil (0.5%). The other 52.5% watch from other countries.

Question 5

Which country watches Wimbledon the most?

Accepted Answer

The United States, with an estimated 19.3% of Wimbledon's viewers.

Question 6

What age group watches Wimbledon the most?

Accepted Answer

Viewers aged 25–34, an estimated 21.9% of the audience.

Question 7

Is Wimbledon's audience young or old?

Accepted Answer

It leans toward viewers aged 45 and over. An estimated 11.9% are under 25, 39.5% are 25–44 and 48.6% are 45 or older.

Question 8

How many of Wimbledon's viewers are under 18?

Accepted Answer

An estimated 3.3% of Wimbledon's viewers are aged 13–17, so about 96.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Wimbledon's viewers are from the United States?

Accepted Answer

An estimated 19.3%, its biggest country.

Question 10

Is Wimbledon's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 19.3% of viewers; the other 80.7% watch from elsewhere, led by the United Kingdom and the Philippines.

Question 11

How much of Wimbledon's audience is in high-paying countries?

Accepted Answer

At least 36.5% of viewers watch from the United States, the United Kingdom, Australia, Canada and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Wimbledon's RPM?

Accepted Answer

An estimated $2.58 per 1,000 long-form views, most likely between $0.68 and $6.69. Shorts earn differently and aren't included.

Question 13

Is Wimbledon's RPM high or low?

Accepted Answer

Low. At an estimated $2.58 per 1,000 long-form views, Wimbledon's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Wimbledon's public channel information. Only Wimbledon's team can see the real figures in YouTube Studio.

Who watches Wimbledon?

Age and Gender

Top Geographies

RPM

Wimbledon audience FAQ