Which country watches Xiaomi the most?

India, with an estimated 19.7% of Xiaomi's viewers.

What age group watches Xiaomi the most?

Viewers aged 25–44, an estimated 59.5% of the audience.

What is Xiaomi's RPM?

An estimated $2.35 per 1,000 long-form views, most likely between $1.09 and $7.27. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Xiaomi's public channel information. Only Xiaomi's team can see the real figures in YouTube Studio.

XiaomiNot monetized

@xiaomi

6.5M subscribers
2.2K videos
914.1M views
China
Joined May 8, 2012

Back For More! Stay tuned for #Xiaomi18ProSeries.

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Who watches Xiaomi?

Estimated gender, age, top countries and RPM for Xiaomi, from Nexlev's audience model.

Who watches Xiaomi? Estimated audience: 85.3% men, 59.5% aged 25–44 and 19.7% in India. Estimated long-form RPM: $2.35.

Age and Gender

Est. viewership

13-17 years

3.7%

18-24 years

12.2%

25-34 years

34%

35-44 years

25.5%

45-54 years

12.9%

55-64 years

6.5%

65+ years

5.3%

Top Geographies

Est. viewership

India

19.7%

United States

12.9%

United Kingdom

2.5%

Indonesia

2.3%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do Xiaomi viewers want?

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Xiaomi audience FAQ

Who watches Xiaomi?

Nexlev estimates that Xiaomi's audience is mostly men (85.3%). The biggest age groups are 25–34 (34.0%) and 35–44 (25.5%), and 19.7% of viewers watch from India.

Is Xiaomi's audience mostly male or female?

Mostly male. An estimated 85.3% of viewers are men and 14.7% are women.

How old are Xiaomi's viewers?

The largest group is 25–34 at 34.0%, followed by 35–44 at 25.5%. Viewers aged 13–17 make up an estimated 3.7%.

Where are Xiaomi's viewers from?

India (19.7%), the United States (12.9%), the United Kingdom (2.5%), Indonesia (2.3%), the Philippines (2.0%), Brazil (1.4%), Bangladesh (1.3%), Pakistan (1.2%), Canada (1.1%) and Germany (1.0%). The other 54.8% watch from other countries.

Predicting Xiaomi's audience

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Xiaomi is #5 in China by subscribers, among the top YouTube channels Nexlev tracks.

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