Question 1

Who watches ¡Yes Play!?

Accepted Answer

Nexlev estimates that ¡Yes Play!'s audience is mostly men (67.5%). The biggest age groups are 25–34 (38.8%) and 35–44 (19.4%), and 24.8% of viewers watch from Mexico.

Question 2

Is ¡Yes Play!'s audience mostly male or female?

Accepted Answer

Mostly male. An estimated 67.5% of viewers are men and 32.5% are women.

Question 3

How old are ¡Yes Play!'s viewers?

Accepted Answer

The largest group is 25–34 at 38.8%, followed by 35–44 at 19.4%. Viewers aged 13–17 make up an estimated 4.3%.

Question 4

Where are ¡Yes Play!'s viewers from?

Accepted Answer

Mexico (24.8%), Argentina (9.9%), Colombia (6.1%), Peru (4.5%), Spain (3.9%), Chile (3.0%), the United States (3.0%), Venezuela (1.9%), Brazil (0.5%) and India (0.3%). The other 42.0% watch from other countries.

Question 5

Which country watches ¡Yes Play! the most?

Accepted Answer

Mexico, with an estimated 24.8% of ¡Yes Play!'s viewers.

Question 6

What age group watches ¡Yes Play! the most?

Accepted Answer

Viewers aged 25–44, an estimated 58.2% of the audience.

Question 7

Is ¡Yes Play!'s audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 21.4% are under 25, 58.2% are 25–44 and 20.4% are 45 or older.

Question 8

How many of ¡Yes Play!'s viewers are under 18?

Accepted Answer

An estimated 4.3% of ¡Yes Play!'s viewers are aged 13–17, so about 95.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of ¡Yes Play!'s viewers are from the United States?

Accepted Answer

An estimated 3.0%, its number 7 country after Mexico, Argentina, Colombia, Peru, Spain and Chile.

Question 10

Is ¡Yes Play!'s audience international?

Accepted Answer

Yes. Its biggest country, Mexico, has an estimated 24.8% of viewers; the other 75.2% watch from elsewhere, led by Argentina and Colombia.

Question 11

How much of ¡Yes Play!'s audience is in high-paying countries?

Accepted Answer

At least 3.0% of viewers watch from the United States, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is ¡Yes Play!'s RPM?

Accepted Answer

An estimated $1.56 per 1,000 long-form views, most likely between $0.60 and $5.63. Shorts earn differently and aren't included.

Question 13

Is ¡Yes Play!'s RPM high or low?

Accepted Answer

Low. At an estimated $1.56 per 1,000 long-form views, ¡Yes Play!'s RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on ¡Yes Play!'s public channel information. Only ¡Yes Play!'s team can see the real figures in YouTube Studio.

Who watches ¡Yes Play!?

Age and Gender

Top Geographies

RPM

¡Yes Play! audience FAQ