Question 1

Who watches Україна?

Accepted Answer

Nexlev estimates that Україна's audience is mostly men (64.4%). The biggest age groups are 35–44 (22.8%) and 25–34 (21.7%), and 14.9% of viewers watch from Ukraine.

Question 2

Is Україна's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 64.4% of viewers are men and 35.6% are women.

Question 3

How old are Україна's viewers?

Accepted Answer

The largest group is 35–44 at 22.8%, followed by 25–34 at 21.7%. Viewers aged 13–17 make up an estimated 3.4%.

Question 4

Where are Україна's viewers from?

Accepted Answer

Ukraine (14.9%), Russia (12.9%), the United States (7.4%), Kazakhstan (5.0%), Uzbekistan (3.3%), India (3.1%), Germany (2.2%), the United Kingdom (1.0%), the Philippines (1.0%) and Brazil (0.9%). The other 48.4% watch from other countries.

Question 5

Which country watches Україна the most?

Accepted Answer

Ukraine, with an estimated 14.9% of Україна's viewers.

Question 6

What age group watches Україна the most?

Accepted Answer

Viewers aged 25–44, an estimated 44.5% of the audience.

Question 7

Is Україна's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 12.4% are under 25, 44.5% are 25–44 and 43.1% are 45 or older.

Question 8

How many of Україна's viewers are under 18?

Accepted Answer

An estimated 3.4% of Україна's viewers are aged 13–17, so about 96.6% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Україна's viewers are from the United States?

Accepted Answer

An estimated 7.4%, its number 3 country after Ukraine and Russia.

Question 10

Is Україна's audience international?

Accepted Answer

Yes. Its biggest country, Ukraine, has an estimated 14.9% of viewers; the other 85.1% watch from elsewhere, led by Russia and the United States.

Question 11

How much of Україна's audience is in high-paying countries?

Accepted Answer

At least 10.6% of viewers watch from the United States, Germany and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Україна's RPM?

Accepted Answer

An estimated $0.74 per 1,000 long-form views, most likely between $0.20 and $4.18. Shorts earn differently and aren't included.

Question 13

Is Україна's RPM high or low?

Accepted Answer

Low. At an estimated $0.74 per 1,000 long-form views, Україна's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Україна's public channel information. Only Україна's team can see the real figures in YouTube Studio.

Who watches Україна?

Age and Gender

Top Geographies

RPM

Україна audience FAQ