Question 1

Who watches Zé Felipe?

Accepted Answer

Nexlev estimates that Zé Felipe's audience is a mix of men (48.3%) and women (51.7%). The biggest age groups are 35–44 (26.2%) and 25–34 (25.7%), and 78.0% of viewers watch from Brazil.

Question 2

Is Zé Felipe's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 51.7% of viewers are women and 48.3% are men.

Question 3

How old are Zé Felipe's viewers?

Accepted Answer

The largest group is 35–44 at 26.2%, followed by 25–34 at 25.7%. Viewers aged 13–17 make up an estimated 11.1%.

Question 4

Where are Zé Felipe's viewers from?

Accepted Answer

Brazil (78.0%), the United States (1.0%), India (0.4%), Mexico (0.3%), Indonesia (0.3%), France (0.2%), Germany (0.1%), the Philippines (0.1%), Argentina (0.1%) and Vietnam (0.1%). The other 19.4% watch from other countries.

Question 5

Which country watches Zé Felipe the most?

Accepted Answer

Brazil, with an estimated 78.0% of Zé Felipe's viewers.

Question 6

What age group watches Zé Felipe the most?

Accepted Answer

Viewers aged 25–44, an estimated 51.9% of the audience.

Question 7

Is Zé Felipe's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 20.3% are under 25, 51.9% are 25–44 and 27.8% are 45 or older.

Question 8

How many of Zé Felipe's viewers are under 18?

Accepted Answer

An estimated 11.1% of Zé Felipe's viewers are aged 13–17, so about 88.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Zé Felipe's viewers are from the United States?

Accepted Answer

An estimated 1.0%, its number 2 country after Brazil.

Question 10

Is Zé Felipe's audience international?

Accepted Answer

Mostly not. An estimated 78.0% of viewers watch from Brazil, and 22.0% from other countries, led by the United States and India.

Question 11

How much of Zé Felipe's audience is in high-paying countries?

Accepted Answer

At least 1.1% of viewers watch from the United States and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Zé Felipe's RPM?

Accepted Answer

An estimated $0.81 per 1,000 long-form views, most likely between $0.28 and $5.23. Shorts earn differently and aren't included.

Question 13

Is Zé Felipe's RPM high or low?

Accepted Answer

Low. At an estimated $0.81 per 1,000 long-form views, Zé Felipe's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Zé Felipe's public channel information. Only Zé Felipe's team can see the real figures in YouTube Studio.

Who watches Zé Felipe?

Age and Gender

Top Geographies

RPM

Zé Felipe audience FAQ