Which country watches Def Jam the most?

The United States, with an estimated 29.7% of Def Jam's viewers.

What age group watches Def Jam the most?

Viewers aged 25–44, an estimated 61.2% of the audience.

What is Def Jam's RPM?

An estimated $1.64 per 1,000 long-form views, most likely between $0.37 and $5.93. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Def Jam's public channel information. Only Def Jam's team can see the real figures in YouTube Studio.

Def Jam

@defjam

437K subscribers
223 videos
414.9M views
United States
Joined Sep 18, 2006

The official YouTube channel of Def Jam Recordings. Home to Justin Bieber, Jhené Aiko, Big Sean, Wale, Coco Jones, Muni Long, Fridayy and more. Shaping music and culture since 1984.

def
jam
music
hip
hop
kanye
defjam
records

Who watches Def Jam?

Estimated gender, age, top countries and RPM for Def Jam, from Nexlev's audience model.

Who watches Def Jam? Estimated audience: 68.8% men, 61.2% aged 25–44 and 29.7% in the United States. Estimated long-form RPM: $1.64.

Age and Gender

Est. viewership

13-17 years

5.7%

18-24 years

16.6%

25-34 years

38.4%

35-44 years

22.8%

45-54 years

10.3%

55-64 years

65+ years

2.1%

Top Geographies

Est. viewership

United States

29.7%

India

United Kingdom

2.7%

Brazil

2.5%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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Def Jam audience FAQ

Who watches Def Jam?

Nexlev estimates that Def Jam's audience is mostly men (68.8%). The biggest age groups are 25–34 (38.4%) and 35–44 (22.8%), and 29.7% of viewers watch from the United States.

Is Def Jam's audience mostly male or female?

Mostly male. An estimated 68.8% of viewers are men and 31.2% are women.

How old are Def Jam's viewers?

The largest group is 25–34 at 38.4%, followed by 35–44 at 22.8%. Viewers aged 13–17 make up an estimated 5.7%.

Where are Def Jam's viewers from?

The United States (29.7%), India (3.0%), the United Kingdom (2.7%), Brazil (2.5%), the Philippines (2.1%), Germany (1.7%), Canada (1.6%), Indonesia (1.5%), Mexico (1.0%) and South Africa (0.7%). The other 53.4% watch from other countries.

Predicting Def Jam's audience

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Def Jam is #36,545 in the United States by subscribers, among the top YouTube channels Nexlev tracks.

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