How much does Def Jam make per 1,000 views?

An estimated $1.64 per 1,000 long-form views (its RPM), most likely between $0.37 and $5.93.

How much does Def Jam make per video?

An average Def Jam video gets about 1.9M views, which at $1.64 RPM is roughly $3,052 in ad earnings.

Is Def Jam monetized?

Def Jam is listed as music as of Oct 29, 2026; music channels are paid through their label or distributor.

How are Def Jam's earnings estimated?

Nexlev multiplies the channel's recent long-form views by an RPM predicted from its audience: their countries, age and niche. The result is a range, because real RPMs vary with season, ad formats and how long viewers watch.

Do these earnings include sponsorships?

No. They are estimated YouTube ad earnings only, from a long-form RPM. Sponsorships, merchandise and memberships are not included, and channels that post mostly Shorts earn less than this.

Def Jam

@defjam

437K subscribers
223 videos
415M views
United States
Joined Sep 18, 2006

The official YouTube channel of Def Jam Recordings. Home to Justin Bieber, Jhené Aiko, Big Sean, Wale, Coco Jones, Muni Long, Fridayy and more. Shaping music and culture since 1984.

def
jam
music
hip
hop
kanye
defjam
records

How much does Def Jam make?

Estimated YouTube ad earnings for Def Jam, from its views and Nexlev's RPM model.

Nexlev estimates Def Jam earned about $703.4 from YouTube ads between Oct 13, 2026 and Nov 12, 2026, at an RPM of $1.64. Its lifetime ad earnings are about $680.5K.

Data updated Nov 12, 2026

Channel Revenue

Last 30 days

Views

Last 30 days

RPM

Revenue / 1K views

Lifetime Revenue

All time

Earnings Calculator

Period30 days

RPM (USD per 1,000 views)Starts at this channel's estimated RPM. Change it to try your own.

Estimated earnings$703428.9K views at $1.64 RPM, at this channel's recent daily average

Based on views from Oct 13, 2026 to Nov 12, 2026. Estimated YouTube ad earnings only, from a long-form RPM. Channels that post mostly Shorts earn less than this.

Channel Analytics

See what Def Jam earns from Shorts

This estimate counts long videos only. Channel Analytics adds Shorts earnings, RPM and views.

Shorts earnings
Shorts RPM
Videos vs Shorts views

View analytics

Sponsorship Analysis

How much does Def Jam make from sponsors?

Ads are only part of the story. See which brands pay this channel and what those deals are worth.

Sponsorship earnings
Brands and promo codes
Sponsor trends
PDF report

See sponsorships

Def Jam earnings FAQ

How much does Def Jam make on YouTube?

Nexlev estimates Def Jam earned about $703.4 from YouTube ads between Oct 13, 2026 and Nov 12, 2026, most likely between $158.7 and $2.5K.

How much does Def Jam make a year?

At its current pace, about $8.4K a year from YouTube ads, most likely between $1.9K and $30.5K. This is last month's estimate times 12.

How much does Def Jam make per day?

About $23.45 a day from YouTube ads, averaged over the 30 days between Oct 13, 2026 and Nov 12, 2026.

How much has Def Jam made in total?

About $680.5K in YouTube ad revenue over the channel's lifetime, most likely between $153.5K and $2.5M, from 414.9M views.

Estimating Def Jam's earnings

Adding up the channel's recent views…

This can take up to a minute.

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Def Jam is #36,545 in the United States by subscribers, among the top YouTube channels Nexlev tracks.

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